New Kia logo causes confusion, search for 'KN car' rises

The Google Trends statistics show that the confusion is mainly in countries like the United States of America, Canada, Australia & the United Kingdom.

Kia revamped its logo in 2021, replacing the old circular logo with a more modern & minimalistic look. However, even after a year, people are still getting confused about what the new logo stands for.

According to reports, every month around 30,000 people in the USA are actively searching for what the 'KN car' is. Google trend statistics show an uptick in people searching 'KN car' since March 2021, around the same time when the new logo was introduced. The number of people searching for the 'KN car' also increased when the Kia Stinger went on sale sporting the new logo.

Reports & statistics also mention how people are able to get the name of the model right but aren't able to figure out the brand name from the logo. Search trends show people searching for 'KN Carnival car' or 'KN Telluride car'.

The Google Trends statistics show that the confusion is mainly in countries like the United States of America, Canada, Australia & the United Kingdom. The main keyword search in these countries is said to be for KN car, KN SUV, KN car brand electric, KN car brand price & what is KN; among a few others.

The confusion was first brought to light by a Twitter user, who posted "the new Kia logo is so unreadable that at least 30k people a month search for the 'KN car' ever since its debut".

Source: HT Auto