Picture Time: Firm using truck-based mobile cinemas in India

Picture Time, an Indian start-up company that shows movies at remote locations using mobile theatres has raised an investment of Rs. 25 crore. The recent investment comes from a group of high net worth individuals (HNIs) led by Ajay Relan, Founder-Chairman of CX Partners. This investment is after the start-up managed to secure initial seed funding from Picture Time Chairman Rohit Chand, Ashish Gupta and Sanjeev Agrawal of Helion Ventures, Asim Ghosh (ex-Vodafone India CEO) and Abhinav Sinha of Eight Road Ventures.

Established in 2015, Picture Time uses truck based mobile theatres that can be setup in 2.5 hours. A fireproof inflatable canopy that can house up to 150 people is used as a theatre. It gets amenities like air conditioning, comfortable seating, sound insulation, floor lights and neon signs for exits. A backup power generator is also on hand. The movie screen also gets Dolby surround sound and uses Internet of things (IOT) for projecting the movies. The company claims same picture and audio quality as compared to regular movie theatres. These can be used for educational outreach programs, private screenings, exhibition and corporate events.

The truck can also double up as a micro ATM, an e-commerce solution provider or a citizen service provider. Currently the company has deployed these trucks in the states of Chhattisgarh, Jharkhand, Goa, Madhya Pradesh and Odisha along with plans for operations in Maharashtra, Tamil Nadu and Uttar Pradesh among others. The recent investment will be used to increase the company's fleet to 100 mobile theatres by March 2019.

Source - Hindu