News

Rumour: Chevrolet to discontinue Tavera, Sail twins and Enjoy

General Motors is reportedly planning to discontinue some cars from its Chevrolet model line-up in India. Media reports suggest that the American carmaker might pull the plug on the Tavera, Sail twins (sedan and hatchback) and the Enjoy from next month (April 2017).

This decision has been taken in order to focus on upcoming products that are expected to be launched in the country by the end of this year. These new cars include the facelifted Beat hatchback, the new Essentia compact sedan and the Trailblazer facelift. The company is also planning to introduce the next-gen Cruze in India, though this launch is likely to take place in 2018.

Interestingly, the Tavera is still one of the top sellers in the company's monthly sales charts. Despite the fact that the MPV is BS-III complaint and is thus, selling only in the rural markets, the Tavera manages to clock over 500 unit sales every month, which is more than the Sail sedan and Sail U-VA hatchback, combined!

Discontinuing the MPV will thus result in a drop in the company's sales graph. However, the automaker is hoping to regain its market share with the updated products that are currently in the pipeline. Moreover, earlier reports had also indicated that Chevrolet might introduce an updated version of the Tavera in the future, which will come with a BS-IV compliant engine. This will allow the company to sell the MPV even in Tier-I cities.

General Motors is betting big on the upcoming launches to make its Indian arm profitable. The American automaker hasn't been performing well in the Indian market for the past several years, which has resulted in huge losses. In fact, for the 2015-16 period, the company's losses were four times its net worth. The automaker needs to take stern steps in order to increase its market share, which currently lies at a dismal 0.72%.

Source: ET Now

  •  
 
Got BHP?