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Rumour: Mahindra Verito Vibe production stopped

Mahindra is reported to have stopped production of the Verito Vibe due to poor demand. The car was launched in 2013 as a compact iteration of the Verito sedan.

Mahindra claims that it is not planning to discontinue the Verito Vibe. The company is in the process of clearing its existing stocks. Mahindra hasn't produced a single unit of the Verito Vibe during this fiscal year.

In a segment that has contenders from every major automaker, the Verito Vibe came in with a whole set of limitations. With an old-school design, few features, and a strange boot opening mechanism, the Vibe hasn't been able to attract much attention. The fact that the automaker sold just 619 units of the Vibe during the last fiscal year, and managed just 32 unit sales in the April-August 2016 period is a testament of the dropping demand for the car.

The 619 unit sales mentioned above in FY 2015-16 reflected a fall of 55% as compared to the 1,361 units shipped during the earlier year. Its debut year (FY 2013-14) was the best sales year for the Vibe, with 5,213 units sold.

The Verito Vibe is priced between Rs. 6.39 lakh and Rs. 7.32 lakh (ex-showroom Delhi).

Source: Business Standard

 
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