Rumour: 'Toyota Compact' sub-brand for emerging markets

According to a media report, Toyota is planning to launch a new compact car sub-brand called the 'Toyota Compact Car Company'. The carmaker is reportedly planning to setup a 'Toyota Mid-size Vehicle Company' as well.

The report suggests that Toyota Compact will focus primarily on the high volume segment in emerging markets. It will be responsible for developing affordable as well as competitive products and will be monitored by Daihatsu. The Toyota Compact Car Company's organizational structure will include a Product Planning division and Quality Planning division that will monitor final product development and quality as well as a Product and Business Planning division that will oversee the development of products for both Toyota and Daihatsu brands. 

Toyota Motor Asia Pacific Engineering and Manufacturing Co. Ltd. would be renamed as Toyota Daihatsu Engineering and Manufacturing Co. Ltd. (TDEM). It will support the production of Daihatsu-branded cars in developing markets.

Meanwhile, Toyota has deferred its plans to introduce the Daihatsu brand in India and instead would be working to strengthening its partnership with Suzuki.

Source: Gaadiwaadi