Scoop! Hyundai plans to do 'Nexa' like premium dealerships

Thanks to a Team-BHP Fan (who prefers to stay anonymous) for sending this news in. Heartfelt gratitude for sharing it with other enthusiasts via this Team-BHP page!

Hyundai has confirmed 5 future vehicles for the premium segment. These are going to launch in the next 3 - 4 years (new Elantra, Santa Fe, Kona and 2 EVs). The goal is to make a new premium category and replicate the model of NEXA. Hyundai wants this to be in place latest by 2021. Yes, they will be coming out with separate Hyundai outlets for the premium range of vehicles above Kona. Existing dealerships would be considered to open entirely new setups (similar to how Maruti offered Nexa dealerships to existing Maruti dealers first).

A new hierarchy has already been created in Hyundai, and Area Managers are being recruited from August 2018. They will only be responsible to look after the premium existing range i.e. Creta and above. They will be training dealers to treat the customer with velvet gloves.

Also, Hyundai India has some serious future plans to compete with sister concern KIA which will also offer similar category products by 2020. While they belong to the same umbrella, Hyundai & Kia are working on clear strategies to try to avoid the kind of product cannibalisation that hurt Nissan and Renault.