Tata Motors prepares sales network for Zest and Bolt

In the build-up to the launch of its latest offerings, the Zest compact sedan and Bolt hatchback, Tata Motors has begun the process of ramping up its dealership network.

The company, in association with its channel partners has announced a major recruitment drive. More than 3,000 personnel will be hired across its 200 dealerships nationally. Candidates will be evaluated according to a new recruitment process wherein they would undergo aptitude and psychometric tests following which they would be given roles like Customer Advisors, Team Leaders and Sales Managers accordingly.

Additionally, the company is also modernising its showrooms. The company claims that it will focus on enhancing the HR practices at dealerships to improve the training, rewards and retention process. New technology at the showrooms will enable Customers to configure their cars according to their tastes real time on video walls using tablet PCs.

In the recent past, Tata Motors has not been doing too well in terms of sales in the Indian market. The company has been steadily losing ground to competitors like Maruti, Hyundai, Honda and Mahindra. That makes the Zest and Bolt very important products. The success of these cars will have to be ensured if Tata Motors wants to put up a fight against the others.