Tata Motors unveils future strategy, TAMO sub-brand announced


Tata Motors has unveiled its future Passenger Vehicle (PV) strategy. The automaker is aiming to be listed among the top 3 PV manufacturers in the country by the year 2019. The company claims to have researched and analysed current market trends and drafted its strategy in order to be ready for changing customer requirements.

According to Tata Motors, the hatchback and UV segments will be the high-selling segments for the next few years. The study revealed that customers upgrading from hatchbacks are avoiding sedans and instead opting for crossovers or SUVs. As a result, the company will now focus mainly on these two segments.

Tata Motors has decided to develop 7-8 products on just two platforms. The company currently offers products built on six platforms in the country. Limiting the number of platforms being used across the portfolio is expected to help the automaker to enhance the economies of scale. The two platforms will be capable of being scaled across different body styles and will be compatible with hybrid and electric powertrains.

As a part of its new strategy, Tata has also unveiled a new sub-brand - TAMO. The new sub-brand will be operating as an individual vertical. TAMO will be working on a low-volume, low-investment business model. It will be responsible for incubating new technologies and partnerships for future mobility solutions.

The automaker will also be introducing niche products through the TAMO brand. Media reports suggest that the first product to come out under the new moniker will be a sports car concept that is scheduled to be showcased at the Geneva Motor Show on March 7, 2017. Though more details about the concept haven’t been revealed, it is expected to be a two-seater, mid-engined sports car that is internally codenamed as the Futuro.

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