Tata's 'The Chosen Ones' initiative for GenX Nano customers

Last month, Tata Motors launched the GenX Nano hatchback in India. Now the Company has announced a new initiative for its customers. Dubbed 'The Chosen Ones', this campaign presents an opportunity for select GenX Nano customers to win a trip to the company's manufacturing facility at Sanand and witness the roll out of their own Nanos, which they have booked.

The campaign has gone live and to participate, customers can book the GenX Nano by June 18, 2015 at their nearest Tata Motors dealership. Post booking the car, the customers will receive an invite via SMS, asking them to state why they would like to win a trip to the plant to see their Nanos roll off the assembly line. Twenty respondents will be selected through an audited process based on the eligibility. Winners will be announced on June 24. They will win an all-expense paid trip to Sanand on July 7, 2015. Customers will also receive birth certificates of their cars at the plant and get an opportunity to name their cars.

After Zest and Bolt, The GenX Nano is the third offering from Tata Motors under Horizonext. The car is available for sale, across the country in over 450 Tata Motors sales outlets.