Toyota launches Sales Program to train and recruit students


Toyota Kirloskar Motor (TKM) yesterday launched a program focussed at training students on automotive sales in order to improve the quality of sales and after sales service in Toyota dealerships.

The program, called Toyota Sales Education Foundation (TSEF), has been conceptualised, developed and supported by TKM. It will focus on teaching both the soft skills and technical knowledge related to automotive sales. It was launched in association with Galgotia’s Business School in Greater Noida.

The TSEF training module will be aimed at students of Post Graduate Diploma in Management and has been designed accordingly to fulfil the requirements of the education system and Toyota dealers in India.

The module will have 40 hours of classroom sessions and 20 hours of on-the-job training at Toyota dealerships. Scheduled to be allotted for a minimum of 5 hours per week in the 6th trimester for PGDM students, the program will have a size of 40 students for each batch.

According to TKM officials, the main idea behind this program is to identify eager students and get them interested in sales as a professional. These students will be trained to become ‘sales officers’ while the initiative will also create job opportunities in Toyota dealerships for them.

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