Unique marketing idea by Skoda surprises newspaper readers this morning

Am sure many people first thought Skoda has left a gift outside their door early in the morning.

GTO recently shared this with other enthusiasts.

Big thanks to my brother Nimesh for sharing! I love the ideas that the marketing guys @ VW-Skoda come up with. Do you remember the VW-Times of India edition? Be sure to check that thread out if you haven't already (or take another look even if you have - was brilliant). Another time, they had a vibrating ad in the newspaper!

Now, today's Hindustan Times gets delivered in a big Skoda envelope. Am sure many people first thought Skoda has left a gift outside their door early in the morning. Top class stuff!

Here's what BHPian drmohitg had to say on the matter:

Interesting idea and definitely eye-catching. It is a tad environmentally unfriendly I believe with all that paper waste.

The best advert for me is still the VW Vento advert where they had put that speaking device in the TOI edition.

Here's what BHPian ninjatalli had to say on the matter:

Great out-of-the-box thinking.

Now wouldn't it have been interesting if they had the info and ability to select the car on the ad depending on the address location? Upmarket areas - premium cars and so on. Similar to how the average consumer is targeted with ads online.

Here's what BHPian Gypsian had to say on the matter:

This is an alluring idea. Thanks to the marketing department and ad agency which has structured and emerged with such an idea. When competition is cutthroat and at its peak, such ideas stand out in making a difference and surely bring a smile to the face of the target audience.

Here's what BHPian VNair had to say on the matter:

This is innovative and out of the box. I also find the marketing team of TATA Motors innovative too, I remember them using Augmented Reality, where you could simply walk around the car at a place of your choice by scanning a QR code printed in their ads. I remember doing it for the Nexon a few years back and recently for Safari.

Check out BHPian comments for more insights and information.