Mahindra loses Roxor (Jeep lookalike) case in US


According to a media report, Administrative Law Judge Cameron Elliot has found that the Mahindra Roxor infringes on the iconic features of Jeep. The judge has determined that Mahindra violated 19 U.S.C. Section 1337 and recommended a cease-and-desist order to prevent Mahindra from selling the Roxor.

FCA could now ask the United States International Trade Commission to confirm the judge's conclusions and a cease-and-desist order could be issued by March 13th, 2020.

FCA has accused Mahindra of using 6 features, known as trade dress, that are distinctively Jeep. These include exterior hood latches, door cutouts, rear body panels, and a boxy body shape.


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