USA: Pickup trucks are as expensive as German luxury cars

From 2008 to 2018, the average price of a full-size pickup truck in the United States of America has increased by 48% to US$ 48,377. Pickup truck buyers in the country are now paying as much as a German luxury car. Some full-size pickup trucks cost as much as US$ 100,000.

Three of the highest selling pickup trucks in the country - the Ford F-Series, Chevrolet Silverado and the Dodge Ram had average sale prices of US$ 46,591, US$ 42,162 and US$ 42,482 respectively. Over the years, these trucks are being used more as family vehicles than for work. Only about 15% of all truck owners use them for work purposes.

Over the years, pickup trucks have gained features like ventilated seats, more cameras, Bose speakers and electric tailgates, making them attractive to potential car buyers. The pickup trucks also depreciate lesser than luxury cars and fetch better resale values.

According to a survey, the median household income of pickup truck buyers is higher than that of buyers of general new vehicles.

Source: Detroit Free Press