Go Back   Team-BHP > BHP India > Motorbikes


Reply
 
Thread Tools Search this Thread
Old 11th March 2015, 11:00   #1
Team-BHP Support
 
Join Date: Feb 2004
Location: Mumbai
Posts: 7,315
Thanked: 23,886 Times
Default Honda 2-Wheelers: 2 crore customers up!

Japanese two-wheeler major Honda has gone past the 20 million (2 crore) customer base mark in India. The company's 20 millionth vehicle was rolled out last week, less than 14 years since the it began operations in the country.

Honda has sells the Activa, which has been India's largest-selling automatic scooter for a while now. The company has a 55% share in the automatic scooter segment. It is in the process of setting up its fourth plant in India. Located at Vithalapur, in Ahmedabad district of Gujarat, the new factory will be spread across 80 acres of land and will have an annual manufacturing capacity of 1.2 million units. It is slated to be the world's biggest scooter manufacturing facility. Once the plant is commissioned, Honda's total annual production capacity will be increased to 5.8 million units.

The company also sells the country's most popular 125 cc motorcycle, the CB Shine.

In the Indian two-wheeler market, Honda has a market share of 28.4% and a growth rate of 23%. At present, the company lies in second place with Hero MotoCorp, its former collaborator, in the lead.

Honda 2-Wheelers: 2 crore customers up!-honda.jpg

Last edited by Aditya : 11th March 2015 at 12:02. Reason: Inserting image
Aditya is offline   (6) Thanks Reply With Quote
Old 11th March 2015, 11:59   #2
BHPian
 
Poloprasad's Avatar
 
Join Date: Feb 2015
Location: Chennai
Posts: 46
Thanked: 18 Times
Default Re: Honda 2-Wheelers: 2 crore customers up!

Quote:
Originally Posted by Aditya View Post

In the Indian two-wheeler market, Honda has a market share of 28.4% and a growth rate of 23%. At present, the company lies in second place with Hero MotoCorp, its former collaborator, in the lead.
Honda has a very good growth rate every year. When Hero & Honda had a JV, they were leading the two wheeler segment and players like Bajaj & Yamaha were following them on 2nd & 3rd position respectively. Now the separation of JV between two is getting tough for Bajaj with tight competition from Yamaha too. Bajaj needs a strong comeback.
Poloprasad is offline   (2) Thanks Reply With Quote
Old 11th March 2015, 14:24   #3
GTO
Team-BHP Support
 
GTO's Avatar
 
Join Date: Feb 2004
Location: Bombay
Posts: 47,749
Thanked: 89,401 Times
Default Re: Honda 2-Wheelers: 2 crore customers up!

From the 2-wheeler sales thread, I see that Honda is firmly ensconced at the no. 2 position. For Honda to manage 4 lakh sales a month in merely 5 years since the Hero-Honda divorce, it's quite something. They're also growing at a faster rate than Hero.

Quote:
Originally Posted by RSR View Post
January 2015 total 2-wheeler sales {domestic + export} (January 2014 numbers in parenthesis):

Hero ↓ - 5,58,982 (5,61,263)
Honda ↑ - 3,93,787 (3,44,678)
Bajaj ↓ - 2,46,955 (2,81,390)
TVS ↑ - 1,81,516 (1,79,576)
Suzuki ↑ - 33,405 (27,825)
Royal Enfield ↑ - 28,927 (20,232)
Mahindra ↓ - 13,022 (24,990)
Back of the envelope calculations tell me that the turnover from Honda's 2-wheeler business is perhaps more than Honda cars.

Here's an excellent writeup on Hero vs Honda.

On a lighter note, you can't have missed this prank call:
GTO is offline   (6) Thanks Reply With Quote
Old 11th March 2015, 14:50   #4
Senior - BHPian
 
ghodlur's Avatar
 
Join Date: Sep 2009
Location: Thane
Posts: 5,041
Thanked: 2,086 Times
Red face Re: Honda 2-Wheelers: 2 crore customers up!

Quote:
Originally Posted by GTO View Post
From the 2-wheeler sales thread, I see that Honda is firmly ensconced at the no. 2 position
Numbers wise they may be at the second slot but customer relationship wise they are IMO at the bottom of the heap. Ask any Honda 2 wheeler buyer and chances of a traumatic experience will be very high. Their dealers are too snobbish and many a time make the customers move to a different brand.

I seriously hope the new factory will help in clearing off the huge back log which every Honda 2 wheeler dealer claims to have irrespective of the colour or variant of the models.
ghodlur is offline   (2) Thanks Reply With Quote
Old 11th March 2015, 14:52   #5
Distinguished - BHPian
 
saket77's Avatar
 
Join Date: Dec 2012
Location: Ranchi
Posts: 3,192
Thanked: 4,251 Times
Default Re: Honda 2-Wheelers: 2 crore customers up!

While Honda is marching ahead in great rhythm and stands a good chance to dethrone Hero from the top slot, one thing I do not understand as a part of Honda's strategy is launch of 3 products in close pricing slots - The Dream Yuga, CD110 and the Neo. Though I have not peeked much into the details, but these bikes would be hardly different from each other mechanically. So basically, it is just branding (and some sticker job inherited from Hero ).

Honda is certainly targeting the rural segment aggressively (given those 3 models) - just like how Hero Honda did before the split but with just the Splendor. Passion was more of an urban commuter's choice. But how intelligent is dishing out 3 options in the same price segment is something that only time will tell. May be again Honda is taking the same step marks that Hero did with the Splendor and Passion.

Urban population must not be one of Honda's headache because the brand can be aspiration for most middle class urban commuters. An urban college boy dreams Honda to be his first motorcycle and stylish commuters also look upto Honda for their requirements. The regular CBR series satisfies the enthusiasts. And we cannot miss the Activa and Aviators as well. So, as of now, Honda has a better product portfolio compared to Hero. Understandably because it is a global seller.

One thing is for sure that Hero must come up with its own R&D soon, that too radical if it wants to contain Honda in India. A more fuller and diversified portfolio is what is needed. On the other hand, Honda must increase its penetration in form of service centers and sales outlets and voila, most of its problems are solved.
saket77 is offline   (1) Thanks Reply With Quote
Old 11th March 2015, 16:24   #6
Distinguished - BHPian
 
supremeBaleno's Avatar
 
Join Date: Dec 2005
Location: Weekdays@Chennai, Weekends@Kerala
Posts: 5,164
Thanked: 1,638 Times
Default Re: Honda 2-Wheelers: 2 crore customers up!

Given how almost every home in Kerala has an Activa, one could add all the KL households in the 2 crore. And this is something since this is inspite of :
- the shoddy sales experience - they know it sells well, so don't bother about customers.
- servicing being a pain - I see folks lined up at the ASS from 6AM onwards.

And from the 2-3 Activas I have used, the product actually does not really have any attribute that stands out (overall OK though) to deserve this response. The FE is nothing to write home about, the kick-starter on most don't work (our ScootyES' works like a charm even after 14 years) and getting the seat-top to lock into place needs special black-magic expertise.
supremeBaleno is offline   (3) Thanks Reply With Quote
Old 17th March 2015, 11:37   #7
BHPian
 
Join Date: Aug 2007
Location: Bangalore
Posts: 156
Thanked: 223 Times
Default Re: Honda 2-Wheelers: 2 crore customers up!

No doubt Honda is growing at a good pace, but their attitude is pathetic. I visited Honda Showroom when I was planning to buy a Scoot for my wife, and we (My 2 years old daughter in my lap, my Wife and I) were not even offered/asked to sit. I immediately stepped out and finally booked Suzuki Swish - both the Machine and Men are good are Suzuki.
A.S.S - My friend, after spending 2,800 at Honda Authorized Service, is yet to get rid of the rattling noise from front suspension in his Aviator. BTW, in last 3.5 years and 8500 kms of usage, he has spent almost 10,200.00 for scheduled services plus several issues in his scooter.

Both instances are from Lodha Honda, GST, MEPZ, Chennai.
Zinda is offline   Reply With Quote
Old 17th March 2015, 12:20   #8
BHPian
 
Join Date: Feb 2015
Location: Bangalore
Posts: 475
Thanked: 454 Times
Default Re: Honda 2-Wheelers: 2 crore customers up!

India cannot wait for the 2 year special edition bikes with new colorful stickers and nothing else ! *Not*
Sojogator is offline   Reply With Quote
Old 17th March 2015, 15:16   #9
Senior - BHPian
 
aargee's Avatar
 
Join Date: Jan 2010
Location: KATN
Posts: 4,694
Thanked: 2,115 Times
Default Re: Honda 2-Wheelers: 2 crore customers up!

Like to share my 2 cents...
- First (and probably the only one) CBR 250R that had engine seizure right on the third day of purchase
- HMSI & JSP Honda worked together to replace the entire engine unit rather than replacing the cylinder piston kit (under warranty)
- Till date, I've been getting preferential treatment from JSP Honda & other dealers (when demanded)
- And talking about Honda Activa, I've a 21000 Km run Activa (and my uncle's 1.56 Lakhs) & mine is nearly abused (with engine oil not changed for more than a year) & it still runs like charm & my uncle's Activa is personally taken care by EVM ASC

Verdict - I believe HMSI makes a good product in general, but its the dealers who screw up our vehicles. But that's the same case with my WagonR too. But the escalations works much better with MSIL rather than HMSI
aargee is offline   (1) Thanks Reply With Quote
Old 23rd March 2015, 19:34   #10
BANNED
 
Join Date: Feb 2015
Location: Pune
Posts: 50
Thanked: 32 Times
Infractions: 0/1 (10)
Default Re: Honda 2-Wheelers: 2 crore customers up!

Post deleted by the Team-BHP Support : Please do NOT post messages that add little or no informational value to the thread. We need your co-operation to maintain the quality of this forum.

Please read our rules before proceeding any further. We request you to post ONLY when you have something substantial to add to a discussion.

Last edited by GTO : 27th March 2015 at 18:23.
DevilzzzzOwn is offline   Reply With Quote
Old 26th March 2015, 23:43   #11
BHPian
 
Snehal Sekhar's Avatar
 
Join Date: Jan 2015
Location: Bangalore
Posts: 302
Thanked: 488 Times
Default Re: Honda 2-Wheelers: 2 crore customers up!

Honda does definitely deserve these accolades IMO! I've had an Activa since 2003 and have had no issues with it all these years. Got bored with it and gifted it to my Father-In-law a few years ago. He still uses it. I purchased another Activa 2 years ago and have run in close to 15,000 kms till date. Apart from the quarterly service, there is no other maintenance that I do on the bike and in these 2 years that I have owned it, never once has it failed to start in the first click of the button nor has it given me any engine issues till date. Their customer service is also pretty good. Even after 2 years of purchase, I still get called to remind me of my service due date and after service feedback calls. Like Aargee said earlier, I think it is just some dealers that ruin the entire customer experience.
Snehal Sekhar is offline   Reply With Quote
Old 8th April 2015, 19:42   #12
BHPian
 
SouraC's Avatar
 
Join Date: Mar 2015
Location: Kolkata
Posts: 70
Thanked: 301 Times
Default Re: Honda 2-Wheelers: 2 crore customers up!

I would like to add my view in favor of Honda. I am owning a Honda Unicorn from October 2004 and enjoying it till date.
Regarding Service issues I support some of the members but because of my prolonged ownership I have good relation with multiple service centers in my city.
As of now I have done approx. 90K km in mine and many a time I test its limits. I have changed its clutch, cylinder piston around 70K+ km. It runs smooth and I think Honda manufactures quality product.
SouraC is offline   Reply With Quote
Old 9th April 2015, 11:52   #13
Senior - BHPian
 
arnabchak's Avatar
 
Join Date: Sep 2009
Location: MH-04
Posts: 1,319
Thanked: 1,084 Times
Default Re: Honda 2-Wheelers: 2 crore customers up!

Quote:
Originally Posted by Poloprasad View Post
Honda has a very good growth rate every year. When Hero & Honda had a JV, they were leading the two wheeler segment and players like Bajaj & Yamaha were following them on 2nd & 3rd position respectively. Now the separation of JV between two is getting tough for Bajaj with tight competition from Yamaha too. Bajaj needs a strong comeback.
Beg to differ on your observation.

During the Hero and Honda JV, Yamaha was never in contention.
The ranking was as below:
1) Hero Honda
2) Bajaj
3) TVS

Yamaha was languishing in the bottom quadrant as the FZs were in the process of launch and their product portfolio was drab with bikes like the Libero and Fazer 125s
arnabchak is offline   Reply With Quote
Reply


Thread Tools Search this Thread
Search this Thread:

Advanced Search


Similar Threads
Thread Thread Starter Forum Replies Last Post
Honda to invest Rs. 380 crore to expand Tapukara plant Aditya The Indian Car Scene 9 12th July 2016 19:03
Honda builds 2 Crore Automobiles in the USA (1 Crore Accords) sarathlal The International Automotive Scene 3 22nd March 2014 02:38
Honda Jazz discounts leave CBEC fuming, demand of 164 crore in taxes Redline6800 The Indian Car Scene 4 3rd May 2013 17:49
Toyota dealer in Gujarat cheats customers of 3 crore Rupees. Now absconding! SirAlec Indian Car Dealerships 21 12th December 2012 20:32
Honda 3 wheelers? RX135 Shifting gears 1 4th August 2005 14:30


All times are GMT +5.5. The time now is 23:17.

Copyright 2000 - 2017, Team-BHP.com
Proudly powered by E2E Networks