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Originally Posted by ajmat his research found that most cars are now coming in with integrated headunits? |
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Originally Posted by DerAlte OE models from the Blau, Alpine, Kenwood etc.,
After-market will always be around for those who know and care, who can go to extent of replacing OE for better features and quality. Making this attractive to such prospects depends on the fine art of getting the balance between features and price. Alpine, Pioneer, Kenwood et al will continue to exist. So will OE dash manufacturers like Bosch and the like. Requirements of high-end cars are anyway niche and low-volume - doesn't compare with the market we are probably talking of. |
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Originally Posted by GTO - Headache of unskilled labour
- Potential warranty issues.
- Higher chance of stereo theft.
- Incompatibility with steering-mounted audio controls.
OEM supplies might become more about sustainability, rather than just expanding market share. |
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Originally Posted by Xehaust The positives are that along with steering mounted controls, bluetooth, Aux, USB, iPod, SD Card, Voice activation - it has made life easy behind the wheel for us music lovers.
it was decided not to change the HU for 3 reasons:
1 - Aesthetics
2 - Warranty
3 - Steering mounted control integration. |
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Originally Posted by invidious India was one of the last markets where people actually installed their music players. |
My take.
Aftermarket HU sales from Alpine, Pioneer, etc.. are destined to fall.
1. OEM HUs offer integration with their car's other systems and today there are OEM systems that display everything from the temperture outside and inside to the typre pressure. After market HUs just cannot match this level of integration.
2. In the past many car manufacturers gave scarce though to the car's ICE system. Usually they OEMed this out to companies like Blaupunkt (Opel), Becker (Mercedes), Alpine (Honda), Delco-Bose (GM), Infinty (Chrysler and Ford), etc... slowly some of these companies even developed the ICE systems to work with the car. Bose was one the first to do this, a few otehrs followed. What resulted was better understanding of in-car acoustics. Some of this understanding was used to make compromises that should be least audible. This resulted in a series of cost cutting excersies till today where a typical HU+4 speaker system costs the manufacturer under Rs. 2000 ($50) to add. The speaker baskets from example went from metal to plastic, smaller magnets were used (the technical aspects of this has been discussed on another forum), and build quality of HUs slowly fell.
The market fragmented into 2 groups:
a. Those who did not care and took what ever the car manufacturer dished out
b. those who cared (to various degrees) and added HUs, EQs, DSPs, amplifers, speakers, high end wire, power conditioning, damping, etc....
3. Today ICE is more than just audio. It is audio (including digital radio aka Pandora, Sirrus, etc), video, GPS, cell phone integration, feedback from the car's internal systems, etc. Car manufactuers looking for the extra buck to make have realised that if they can integrate all of this into one HU that can only be bought from them (3rd party HUs just cant have this degree of integaration). This way they can charge 5x the cost of the electronics and the car buyer who is plonking down $40,000 on the car will be either foced to live with some $50 system or plonk down $4000 for a high end ICE (that really should not cost more than $800). With these added costs what has also happened is a gradual shift from the traditonal ICE buyer being a 18-25 year old to a more mature 25-35 year old and maybe even 35-45 year old.
Companies like Caska, Motevo, DLAA, Flyair, Roadrover, are filling in a gap. These companies are able to offer all the integration of OEM HUs but with added features and slightly better sound quality. However I have still to find the sound quality level to meet high end audio standards and include features required to attain this SQ (DSP driven time alignment and equallization for instance) still not evenon the horizon of these (Caska, Motevo, DLAA, Flyair) manufacturers.
So as more car manufacturers upgrade their ICE systems the market will fragment into 4 sections.
a. those who do not care
b. those who do care and are willing to pay the car manufacturer's absurd prices for their peace of mind
c. Those who do care but want in car integration yet have beer budgets so miagrate to the Caskas of the world. No that Caska HUs are cheap but prices are destined to fall and fall fast.
d. Those who are willing to sacrifice in car integartion for the absolute best SQ their money can buy. 3rd party Alpine, Kenwood, Pioneer, will serve this last segment.
Disclaimer: India is an abnormally small audio market (even if adjusted for GDP, average income etc...) and an even more miniscule car audio market. So my opinons are more on the world market including the developed world and fast developing markets like China, Korea, SE Asia and Eastern Europe.