Mahindra XUV700's Sony sound system previewed

TusharK · 13th August 2021, 11:24

The Mahindra XUV700 will be the first vehicle in India to get Sony's inbuilt 3D sound system powered by 'Sound Building Blocks' and Sony's 360 Spatial Sound Technology.

Mahindra XUV700's Sony sound system previewed-screenshot-20210813-112208.jpg

According to Sony, the 3D sound system has been specifically tuned for the XUV700. It uses a 445W 13 channel DSP amplifier and 12 custom-designed speakers, including a subwoofer. It is claimed to offer a highly realistic 3D immersive spatial sound field inside the cabin. All stereo sources including radio, online streaming, USB or mobile phone can be enjoyed in 3D.

Sony's 3D sound system comes with DSEE technology which is said to enhance the sound quality of compressed audio files and SDVC (Speed Dependent Volume/EQ Control) for maintaining volume and tonal balance at any vehicle speed.

The Mahindra XUV700 is set to be unveiled on August 14, 2021.

Link to Team-BHP News

Iyencar · 14th August 2021, 12:45

Quote:

Originally Posted by TusharK

It is claimed to offer a highly realistic 3D immersive spatial sound field inside the cabin. All stereo sources including radio, online streaming, USB or mobile phone can be enjoyed in 3D.

I never knew sound was 2D before this. Each new car launch makes me feel stupider thanks to their marketing lingo. Isn't this what regular folks call surround sound?

sid_deb · 15th August 2021, 00:22

Partnership with OEMs seems to be the only way to survive for these traditional car audio manufacturers.

Wondering if Sony still commands that premium quotient, unlike Bose and Harman systems available with competition which are also used in luxury vehicles

Shreyans_Jain · 15th August 2021, 08:16

This isn’t the nineties, how is Sony a premium audio brand? Marketing jingoism aside, we have some very very good audio systems to be had in the Kushaq, Seltos/Creta, Harrier/Safari and especially the Hector. Proof of the pudding will be in its eating, or hearing in this case. If it sounds anything like the Tata or MG sound systems, that will be a big achievement.

CrAzY dRiVeR · 15th August 2021, 08:41

Quote:

Originally Posted by sid_deb

Wondering if Sony still commands that premium quotient, unlike Bose and Harman systems available with competition which are also used in luxury vehicles

Let us wait for reviews on how it sounds. That's the first and only real parameter that matters, isn't it?

Bose is the most hyped system currently in the market IMHO - with even some in-house audio systems being much more capable (eg: Skoda sound in the Kushaq). Harman systems are good though - both the JBL in TATA and the Infinity system in MG.

Equus · 15th August 2021, 08:45

Not to forget - Sony's noise cancelling headphones are among the very best you could get. I think both companies have much at stake and if this JV succeeds, we will get SONY in MSIL & Hyundai cars with 3D

madmaxdave · 7th August 2023, 07:15

Surprise surprise .Folks ,Except for the AX7L models ,all other variants have Kenwood speakers. My Cotek confirmed this during first service when I asked him to fix the Audio as I was not satisfied and he called the Kenwood folks and not Sony ones.

13th August 2021, 11:24	#1
TusharK Senior - BHPian Join Date: Jul 2017 Location: Pune Posts: 6,272 Thanked: 55,852 Times	Mahindra XUV700's Sony sound system previewed The Mahindra XUV700 will be the first vehicle in India to get Sony's inbuilt 3D sound system powered by 'Sound Building Blocks' and Sony's 360 Spatial Sound Technology. According to Sony, the 3D sound system has been specifically tuned for the XUV700. It uses a 445W 13 channel DSP amplifier and 12 custom-designed speakers, including a subwoofer. It is claimed to offer a highly realistic 3D immersive spatial sound field inside the cabin. All stereo sources including radio, online streaming, USB or mobile phone can be enjoyed in 3D. Sony's 3D sound system comes with DSEE technology which is said to enhance the sound quality of compressed audio files and SDVC (Speed Dependent Volume/EQ Control) for maintaining volume and tonal balance at any vehicle speed. The Mahindra XUV700 is set to be unveiled on August 14, 2021. Link to Team-BHP News Last edited by TusharK : 13th August 2021 at 11:26.
	(14) Thanks

15th August 2021, 00:22	#3
sid_deb BHPian Join Date: Mar 2013 Location: NCR Posts: 356 Thanked: 899 Times	Re: Mahindra XUV700's Sony sound system previewed Partnership with OEMs seems to be the only way to survive for these traditional car audio manufacturers. Wondering if Sony still commands that premium quotient, unlike Bose and Harman systems available with competition which are also used in luxury vehicles
	(2) Thanks

15th August 2021, 08:16	#4
Shreyans_Jain Distinguished - BHPian Join Date: Nov 2013 Location: HR51/HR29/HR26 Posts: 2,761 Thanked: 21,258 Times	Re: Mahindra XUV700's Sony sound system previewed This isn’t the nineties, how is Sony a premium audio brand? Marketing jingoism aside, we have some very very good audio systems to be had in the Kushaq, Seltos/Creta, Harrier/Safari and especially the Hector. Proof of the pudding will be in its eating, or hearing in this case. If it sounds anything like the Tata or MG sound systems, that will be a big achievement.
	(1) Thanks

15th August 2021, 08:45	#6
Equus Senior - BHPian Join Date: Sep 2006 Location: Bangalore Posts: 1,123 Thanked: 423 Times	Re: Mahindra XUV700's Sony sound system previewed Not to forget - Sony's noise cancelling headphones are among the very best you could get. I think both companies have much at stake and if this JV succeeds, we will get SONY in MSIL & Hyundai cars with 3D
	() Thanks

7th August 2023, 07:15	#7
madmaxdave Newbie Join Date: May 2008 Location: NOIDA Posts: 15 Thanked: 4 Times	Re: Mahindra XUV700's Sony sound system previewed Surprise surprise .Folks ,Except for the AX7L models ,all other variants have Kenwood speakers. My Cotek confirmed this during first service when I asked him to fix the Audio as I was not satisfied and he called the Kenwood folks and not Sony ones.
	() Thanks