[turbospooler]

Hi fellow BHPians!

After a long hiatus from compiling the sales data of the workhorses, I am back with it.
Expect a per unit revenue and profit statement as well as and when the corporates release their Quarterly financial results. This will give us an idea of which companies have what operating models and positioning and how much do the OEMs potentially earn per vehicle sale.
Again, as I don't have access to SIAM data or Commercial Vehicle/ Autocar Professional magazine subscription, I cannot provide model wise or segment wise data.
Nevertheless, something is better than nothing.

This is a list of the OEMs which I would like to include but I don't have access to full data.

AMW
Ashok Leyland
Bharat Benz
Force Motors
Mahindra & Mahindra
Mahindra Bus & Trucks Limited
MAN
Scania
SML Isuzu
TATA Motors
VECV
Volvo



Also, Force Motors submit their sale values to the Stock Exchanges as well. The average revenue per vehicle is around INR 7 lakhs. The mighty Tempo Traveller seems to be the only bread earner it seems.

Regards,
Turbospooler

[anjan_c2007]

Tata Motors tops the charts and has nearly 50 % of the market share - its original turf where no one could beat the giant.In the mid- 1980's it drove the hell out of the Indo- Jap collaborations then launching LCV brands like DCM-Toyota, Eicher-Mitsubishi, Allwyn Nissan (later Mahindra Nissan) and Swaraj Mazda, with its Tata 407, soon followed by the 608. Eicher and Swaraj have survived and grown on their own after the battering.The others perished.

On the contrary, there is no Tata car in the Top 20 sellers list of cars for April 2015 ? What has happened to Tata Motors in the car segment? Unreliable, full of niggles, poor build quality and product execution & so on have become common phrases or words that get suffixed with any Tata car.

If the trucks are reliable and run hundreds of kms all across the country's length and breadth in all weather conditions and in rugged and enduring conditions,since six decades, why the cars are so pigeon-holed as unreliable, full of niggles, poor build quality and product execution ?

Something is seriously wrong with Tata as a car maker. We as Indians would love to see the homegrown brand emerge out as a winner in the car segment and repeat the mid 1980's googly, it delivered in the LCV segment.

[turbospooler]

Originally Posted by anjan_c2007

Tata Motors tops the charts and has nearly 50 % of the market share - its original turf where no one could beat the giant.In the mid- 1980's it drove the hell out of the Indo- Jap collaborations then launching LCV brands like DCM-Toyota, Eicher-Mitsubishi, Allwyn Nissan (later Mahindra Nissan) and Swaraj Mazda, with its Tata 407, soon followed by the 608. Eicher and Swaraj have survived and grown on their own after the battering.The others perished.

Actually Tata is losing market share in CV space as well. Initially, believe it or not, the market share was 60-64%
However, the focus on churning only volumes seeped into the organization and quality getting out of focus is denting the market share. (For M&HCV segment specifically, BB and ALL is battering TML here)
The biggest issue though is shrinking market size of LCV segment which was the volume and bread winner for Tatas (ACE) and Mahindras (Bolero & Maxximo).
This slide in the market size warrants a special analysis with focus on data and current market conditions.
Still, the USP of Tatas, which is low lifecycle costs or low TCO (total cost of ownership), is very much present and all CV players have trained their guns on this point for becoming a force to reckon.

[Ashley2]

Originally Posted by anjan_c2007

Tata Motors tops the charts and has nearly 50 % of the market share - its original turf where no one could beat the giant.

In the mid- 1980's it drove the hell out of the Indo- Jap collaborations then launching LCV brands like DCM-Toyota, Eicher-Mitsubishi, Allwyn Nissan (later Mahindra Nissan) and Swaraj Mazda, with its Tata 407, soon followed by the 608. Eicher and Swaraj have survived and grown on their own after the battering.The others perished.

Anjan, what you are looking is a big macro picture.
Tata with products across all segments, it manages to retain the top slot. But its battering competition in many segments.AL is leader in MDV buses (its now as high as 40%, as is growing in markets like Punjab which otherwise is a home pitch for Tata with over 80%MS till recently), SML is the leader in ICV segment in many of the northern states with over 35%, Eicher is the leader in ICV Goods segment (10T) and is neck to neck in the overall ICV segment upto 12T with Tata.

For failure of Jap's, it was more of lack of understanding of the market and financials issues of partners.

Originally Posted by anjan_c2007

On the contrary, there is no Tata car in the Top 20 sellers list of cars for April 2015 ? What has happened to Tata Motors in the car segment? Unreliable, full of niggles, poor build quality and product execution & so on have become common phrases or words that get suffixed with any Tata car.

If the trucks are reliable and run hundreds of kms all across the country's length and breadth in all weather conditions and in rugged and enduring conditions,since six decades, why the cars are so pigeon-holed as unreliable, full of niggles, poor build quality and product execution ?

Something is seriously wrong with Tata as a car maker. We as Indians would love to see the homegrown brand emerge out as a winner in the car segment and repeat the mid 1980's googly, it delivered in the LCV segment.

Its not that Tata trucks are so much different from the Tata cars in terms of the durability, reliability factors, but since customer base is different it remains like that.

Also if Trucks are so superior, they would have right now removed other competition from Indian Market. But every one are retaining their market and infact some are growing. Eicher has increased its market share, AL in heavy trucks have increased their MS, Dost have managed to outsell bunch of Super ACE / Super Ace Mint / Xenon etc..(Tata was the first to tap and understand the potential of SCV category)

Tata's Technological upgradation is also very slower in CV space trucks (just check the Tata MDV home page to see what they call it as first in market ). Be it alternate fuels, new modular chassis or body or automated transmission (infact they make their own transmission which gives them upper hand), still the De aeration tank(DAT) in range of MDV buses are made of steel, which is really old design which will lead to rust, contamination etc. And just recently fuel and water separator is included in the fuel circuit of 1512 bus chasis and that is propagated as a major improvement, which otherwise is offered by AL for years.

We want lot of small improvements in existing products rather than bringing all in one product like Prima.Tata did had issues in promoting high value products even within its CV portfolio - Prima, Divo are some examples. Prima was a good product but it didn't reach the intended audience it desired. It was launched at a time when CV industry was booming. But still there were limited takers. Now after trimming down the cost and some features its rebranded as Prima LX and is repositioned.
Tata Motors as a company is so big and enormous that there is no proper consolidation in any segment. More micro level studies and improvements
should give results.

Tata trucks are not cheaper to maintain, but IMHO they have cheaper(less pricier) parts to maintain.

But otherwise recently launched Y1 range - aka Ultra range of buses and trucks are good. Some real Home work and it will make competition to work back.

[turbospooler]

Guys if you are as data hungry as me, you will find that hunger satiated here:
http://indiaautoreport.com/april-201...ales-analysis/
These guys have data for buses and AMW as well.

Also, Ashley2 sir, SML Isuzu makes a puny ~880 vehicles per month. I am not sure about them being leaders with 35% market at all in the voluminous LCV to ICV segment.

[Ashley2]

Originally Posted by turbospooler

Also, Ashley2 sir, SML Isuzu makes a puny ~880 vehicles per month. I am not sure about them being leaders with 35% market at all in the voluminous LCV to ICV segment.

To the point.
Yes their sales is less but, I was referring to SML in ICV(not LCV) passenger segment in select markets(NOT ALL INDIA) like Chandigarh etc where they are strong.

[ajman28]

I don't see much movement on the Boss either. Like the Prima, the Boss too was launched with all the hype. But the numbers are still negligible (~100 a month?). Why is this so?

[Ashley2]

Originally Posted by ajman28

I don't see much movement on the Boss either. Like the Prima, the Boss too was launched with all the hype. But the numbers are still negligible (~100 a month?). Why is this so?

Is it so? Boss is doing very good in 12T segment and its nicely taking the competition, especially BB 1214.
Unlike Prima, Boss is not positioned premium. Its still in the value Economy segment with still some premium features.