Ashok Leyland to be renamed as Hinduja Leyland?

Ashley2 · 31st March 2011, 18:41

Ashok Leyland to be renamed Hinduja Leyland
Swati Anand & Nandini Sengupta, TNN, Mar 12, 2011, 04.54am IST
Tags:
Ashok Leyland
CHENNAI: Hinduja Group company Ashok Leyland (AL) is in the process of going through a major branding exercise which will include a change in its logo, name as well as category segmentation. Sources in the marketing circuit and the company said that the exercise is part of the larger Hinduja Group corporate branding exercise which is underway.

London-based firm Wolff Olins is said to be working on the rebranding and category segmentation exercise for Ashok Leyland. When contacted, a company spokesperson sent an email reply saying: "There is a brand exercise afoot but at present the project is at too nascent astage to offer any comments."
shok Leyland is segmenting and branding the different product categories it will house thanks to its tie-up with Nissan and other global alliances. A source said Ashok Leyland will get a new identity as part of the group rebranding exercise which will give all companies in the Hinduja Group a common brand profile and will result in Ashok Leyland being rechristened Hinduja Leyland.

Wolff Olins has been assigned the job of rebranding the company to put it in the same league as that of its global alliance partners. The company is likely to bring in a fresh team of designers from across the globe for this exercise.

"A complete overhaul for the brand could not have happened at a better time. The commercial vehicles space is becoming like the car market, with all major global players vying for the Indian consumer . So Ashok Leyland has to rethink its positioning in the market," says Prathish Nair, director (brand strategy and client development) at Trancend Brand Consulting.

"Vehicles today need to go beyond being sturdy and reliable— they have to be sleeker , faster and more fuel efficient . Driver comfort is another ignored area that MNCs are leading the way in."
Source : TOI

Blue Thunder · 31st March 2011, 18:57

Nooooooooooooooo, please!

Let the company name be changed, but the brand 'Ashok Leyland' should remain.

PS : Ashley2 , you may need to change your TBHP handle to 'Hinley2'

Ashley2 · 31st March 2011, 19:35

Quote:

Originally Posted by Blue Thunder

Nooooooooooooooo, please!
Let the company name be changed, but the brand 'Ashok Leyland' should remain.

Even its a strict no no for me!
I Just love the Brand "Ashokleyland"
I am not able to compromise ALL as HLL

Quote:

Originally Posted by Blue Thunder

PS : Ashley2 , you may need to change your TBHP handle to 'Hinley2'

This is actually the saddest part!.
Its something like Infy for Infosys.
A pet/nick name for a Indian Manufacturing company Ashley..
I really cant afford to sacrifice this

MileCruncher · 1st April 2011, 07:48

Quote:

Originally Posted by Ashley2

I am not able to compromise ALL as HLL

As HLL acronym was vacated a few years ago in favour of HUL, ALL can very well become HLL. After all they intend to sell vehicles like FMCG product with a wide distribution network and continuous flow of innovative new products.

On a slightly serious note, most conglomerate groups across India are busy working on a group identity so that the normal customer can connect with the group and each of its subsidiary companies on a same plan of trust. Similar reason why Mahindra has started the RISE campaign to bring all the companies under a single umbrella.

I wonder what will they rename Indus Ind bank to shore up its fortune!

hvkumar · 1st April 2011, 10:03

Always a big Q which has stronger recall - Ashok or Leyland? Looks like Leyland has more recognition. Sad to see the name change, HL will not be the same as AL. With this name change, the original founder of Ashok Leyland - Raghulal Saran, who named the company Ashok Motors after his son - will be exiled into the history bin.

Gany · 4th April 2011, 21:47

OK, they want to make Hinduja name to spread across! But would it gain the same acceptance as Ashok Leyland? Anyway, people call ALL products as "Leyland" , so that will continue!

Dry Ice · 10th April 2011, 00:57

So much for the saying ''What's in a name''? Shakespeare would be shaking his head up above!

Like MC said, seems everyone is busy ''overhauling'' their group! Ashok Leyland sounds a lot more better than Hinduja Leyland! Personal opinion.

Mpower · 10th April 2011, 01:29

Both Mr. Ashok and Leyland are not part of the action anymore. SO it should be just Hinduja or Hinduja-Hino?

swiftdiesel · 15th April 2011, 13:14

IMHO, Hinduja Leyland doesn't have the same ring to it's name as Ashok Leyland.

31st March 2011, 18:41	#1
Ashley2 Senior - BHPian Join Date: Oct 2009 Location: NH7 Posts: 2,115 Thanked: 1,524 Times View My Garage	Ashok Leyland to be renamed as Hinduja Leyland? Ashok Leyland to be renamed Hinduja Leyland Swati Anand & Nandini Sengupta, TNN, Mar 12, 2011, 04.54am IST Tags: Ashok Leyland CHENNAI: Hinduja Group company Ashok Leyland (AL) is in the process of going through a major branding exercise which will include a change in its logo, name as well as category segmentation. Sources in the marketing circuit and the company said that the exercise is part of the larger Hinduja Group corporate branding exercise which is underway. London-based firm Wolff Olins is said to be working on the rebranding and category segmentation exercise for Ashok Leyland. When contacted, a company spokesperson sent an email reply saying: "There is a brand exercise afoot but at present the project is at too nascent astage to offer any comments." shok Leyland is segmenting and branding the different product categories it will house thanks to its tie-up with Nissan and other global alliances. A source said Ashok Leyland will get a new identity as part of the group rebranding exercise which will give all companies in the Hinduja Group a common brand profile and will result in Ashok Leyland being rechristened Hinduja Leyland. Wolff Olins has been assigned the job of rebranding the company to put it in the same league as that of its global alliance partners. The company is likely to bring in a fresh team of designers from across the globe for this exercise. "A complete overhaul for the brand could not have happened at a better time. The commercial vehicles space is becoming like the car market, with all major global players vying for the Indian consumer . So Ashok Leyland has to rethink its positioning in the market," says Prathish Nair, director (brand strategy and client development) at Trancend Brand Consulting. "Vehicles today need to go beyond being sturdy and reliable— they have to be sleeker , faster and more fuel efficient . Driver comfort is another ignored area that MNCs are leading the way in." Source : TOI
	() Thanks

31st March 2011, 18:57	#2
Blue Thunder Senior - BHPian Join Date: Jul 2007 Location: Right here . Posts: 1,657 Thanked: 386 Times View My Garage	Re: Ashokleyland to be renamed as Hinduja Leyland? Nooooooooooooooo, please! Let the company name be changed, but the brand 'Ashok Leyland' should remain. PS : Ashley2* , you may need to change your TBHP handle to 'Hinley2'* Last edited by Blue Thunder : 31st March 2011 at 18:59.
	() Thanks

1st April 2011, 10:03	#5
hvkumar Senior - BHPian Join Date: Nov 2006 Location: Mumbai Posts: 7,369 Thanked: 3,454 Times	Re: Ashok Leyland to be renamed as Hinduja Leyland? Always a big Q which has stronger recall - Ashok or Leyland? Looks like Leyland has more recognition. Sad to see the name change, HL will not be the same as AL. With this name change, the original founder of Ashok Leyland - Raghulal Saran, who named the company Ashok Motors after his son - will be exiled into the history bin.
	() Thanks

4th April 2011, 21:47	#6
Gany BHPian Join Date: Jan 2007 Location: Bangalore Posts: 109 Thanked: 22 Times	Re: Ashok Leyland to be renamed as Hinduja Leyland? OK, they want to make Hinduja name to spread across! But would it gain the same acceptance as Ashok Leyland? Anyway, people call ALL products as "Leyland" , so that will continue!
	() Thanks

10th April 2011, 00:57	#7
Dry Ice Distinguished - BHPian Join Date: Sep 2008 Location: -- Posts: 3,552 Thanked: 7,262 Times	Re: Ashok Leyland to be renamed as Hinduja Leyland? So much for the saying ''What's in a name''? Shakespeare would be shaking his head up above! Like MC said, seems everyone is busy ''overhauling'' their group! Ashok Leyland sounds a lot more better than Hinduja Leyland! Personal opinion.
	() Thanks

10th April 2011, 01:29	#8
Mpower Senior - BHPian Join Date: Mar 2005 Location: Bangalore Posts: 10,409 Thanked: 1,730 Times View My Garage	Re: Ashok Leyland to be renamed as Hinduja Leyland? Both Mr. Ashok and Leyland are not part of the action anymore. SO it should be just Hinduja or Hinduja-Hino?
	() Thanks

15th April 2011, 13:14	#9
swiftdiesel Senior - BHPian Join Date: Apr 2011 Location: na Posts: 1,015 Thanked: 1,354 Times	Re: Ashok Leyland to be renamed as Hinduja Leyland? IMHO, Hinduja Leyland doesn't have the same ring to it's name as Ashok Leyland.
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