[sri_tesla]

JLR has announced a radical shift from combustion engines to electric vehicles as they unveiled their new roadmap today.

Highlights:

• Jaguar will become an electric-only brand from 2025. Jaguar is developing a new architecture that will be used to underpin every new, EV-only model from 2025 onwards.

• All JLR models will be available with pure electric versions by end of the decade, with Jaguar becoming an electric-only luxury brand from 2025 onwards.

• Land Rover will launch six pure electric vehicle variants within the next five years, with the first all-electric Land Rover due in 2024.

• Platformwise, JLR will have 3 platforms in total. A new pure-BEV platform that will be exclusive to Jaguar, two dedicated to Land Rover which supports both pure-electric and combustion engine vehicles.

• By the end of the decade the firm is aiming for 100% of Jaguar sales to be fully electric, along with 60% of Land Rover sales.

Source:
https://www.autocar.co.uk/car-news/i...ric-brand-2025

[EightSix]

Originally Posted by sri_tesla

Highlights:

• Jaguar will become an electric-only brand from 2025. Jaguar is developing a new architecture that will be used to underpin every new, EV-only model from 2025 onwards.

• All JLR models will be available with pure electric versions by end of the decade, with Jaguar becoming an electric-only luxury brand from 2025 onwards.

• Land Rover will launch six pure electric vehicle variants within the next five years, with the first all-electric Land Rover due in 2024.

• Platformwise, JLR will have 3 platforms in total. A new pure-BEV platform that will be exclusive to Jaguar, two dedicated to Land Rover which supports both pure-electric and combustion engine vehicles.

• By the end of the decade the firm is aiming for 100% of Jaguar sales to be fully electric, along with 60% of Land Rover sales.

Thanks for the update, sri_tesla. This is big news!

Here are few more points:

• Start of journey to become a net zero carbon business by 2039
• Clean-hydrogen fuel-cell power being developed in preparation for future demand
• Investment in Advanced Driver Assistance systems, 2.5 billion pounds in smart investments, to achieve highest level of autonomy.

Germans! Time to learn a thing or two from JLR! Couldn’t believe Jaguar would take the lead in the electric space!

Here is the full press release, in case you are interested:

[ATTACH=jlr-press-15feb21.pdf]2121935[/ATTACH]

[Eshan Joshi]

The new boss of Jaguar (and Land Rover) Thierry Bolloré has today announced a big, shiny new plan with a really big, shiny new headline announcement: from 2025, Jaguar will only sell electric cars.

It’s part of a wider plan he’s calling ‘Reimagine’ - a plan that aims to position the company as a net zero carbon business by 2039.

We’re told Jaguar’s transition into an electric-only brand will be underpinned by a new, bespoke platform spanning the entire range – a ‘pure electric architecture’. That’s right – just the one platform delivering a brand new range of electric Jaguars.

Bolloré wouldn’t be drawn on any further detail about this new bespoke electric platform – other than saying he wants ‘the best of the best’ – but did note that he’s letting his designers run “totally free to prepare and propose the most emotionally dramatic designs they can imagine”. Apparently, once the design is in place, they’ll pair it with the platform.

TG asked Bolloré whether this means Jaguar’s future range will be cut. He said: “For Jaguar, probably the portfolio is going to be more compact compared to the one we have today.”

The biggest immediate casualty of which is the upcoming Jaguar XJ replacement, which will not form part of the all-new Jag line-up in 2025. Bolloré noted that the total repositioning of Jaguar meant “the XJ replacement did not fit. That’s why we decided to stop it. It was a tough decision; a lot of people have been working on this project. It’s a significant decision,” he said. The nameplate will remain though, for potential deployment in the future.

For more:
https://www.topgear.com/car-news/ele...tric-cars-2025

[ajmat]

It is a brave move. The forthcoming XJ would never be able to scale up and make money. The I-Pace although brilliant has never scaled up.

Their best way is to create a range of models on a similar platform and stem losses. Meanwhile the folks can go and build the replacement Range Rovers en masse and make profits

[Venkatesh]

Electric Jaguar XJ scrapped as part of brand reinvention plan.

JLR said: "Following a thorough technology review against the exponential change in the automotive industry, we concluded that the planned XJ replacement does not fit with our vision for a reimaged Jaguar brand.

"We have made the tough decision that it will not form part of the line-up, as the brand looks to realise its unique potential.

The Reimagine strategy does suggest that the XJ name could be retained for use on one of Jaguar's new exclusively electric models.

Source

[Venkatesh]

Jaguar Land Rover Reimagine the future, full video presentation

https://youtu.be/Zoud_HXwW8o

[Venkatesh]

Jaguar Land Rover boss Thierry Bolloré has confirmed that the firm is aiming to find a partner to help develop a new EV platform that will underpin Jaguar's reinvention as an electric-only luxury brand.

With the high cost of developing a new vehicle architecture, it had been expected that JLR would look for a partner, either to buy a platform from or to share the development costs with.

He added that the choice of partner would be determined by the design of future Jaguar models, saying that any platform will have to "respect the proportions" of the firm's concepts.

Bolloré did say that, if a suitable platform supplier can't be found, the firm is prepared to develop the new platform itself. If that happens, he added, the process will be "design-led". He said: "There's no point doing what we are doing with Jaguar unless these products are drop-dead gorgeous."

Source

[Iyencar]

How are they planning on going all electric in 4 years if they don’t have a platform in place?