[TusharK]

Tata Motors has been mulling the idea of exclusive EV outlets since 2020. Now, according to a new report, the carmaker is likely to finalize its EV sales channel strategy by FY2024.



The report states that Tata Passenger Electric Mobility (TPEM) will finalize the design, location and number of outlets within the first quarter of FY2024. The new showrooms are expected to open their doors to customers over the next 12 months.

Tata is likely to set up 10 EV-exclusive showrooms in the top 10 Tier-2 cities. The first such dedicated EV outlet is likely to be launched in NCR. It is said that the new large format showrooms will be plusher than Maruti’s Nexa outlets.

Tata is said to have already shortlisted dealer principals. Dealers estimate that the average cost of setting up a 6,000-7,000 sq.ft., outlet in a satellite city would be between Rs 95 lakh-Rs 1 crore.

The move is part of Tata Motors’ plan to double its EV sales to 1,00,000-1,10,000 units in FY2024. The carmaker is also developing a whole new range of EVs, including models based on the Gen 2 and Gen 3 platforms.

Source: ET Auto

Link to Team-BHP News

Mod Note: Our TATA.ev showroom Report has been taken live at this link. Please continue the discussion over on the new thread. Thanks!

[The Rationalist]

Hope they also start exclusive after sales service for EV's. The current service centres are already overburdened with ICE vehicles. EV's need different set of expertise, so TATA motors need to train the technicians regarding the same. Also the EV customers are more likely to be more affluent and would be expecting a better experience during sales and service. Very happy to know that TATA motors is trying to improve things.

[swarnava.ch]

Originally Posted by The Rationalist

Hope they also start exclusive after sales service for EV's.

This is exactly what I wanted to highlight as well. I dont know who is responsible for TML Corporate strategy and marketing Strategy but I have the following points to make:

1. TML already is the Market leader in Electric 4 Wheeler by Sales and Volume in 10 to 17 Lakhs Price bracket.
2. There will be new disruptors who would challenge the same for example Maruti can bring small EV Hatchbacks or Mahindra can bring in EV SUVs - segments where Tata can definitely do better.
3. TML Should bring out EVs of Altroz, Punch - these are the default choices available in TML portfolio but no urgency shown. To spice things up, Bring in Harrier EV or Curv EV etc.
4. Use sister companies like Tata Power and other channels to build E2E ecosystem of a reliable charging Network and associated supply chain.
5. Corporate tie ups - Every TCS Office, Taj Hotel chains, Other Tata Properties should have prominently displayed charging stations for Employees and Guests. Collaborate with other IT companies, Govt Companies, tie ups with Ubers, Olas etc. Zoom cars etc.


Currently what is making me skeptic with Tata EVs (Personal Opinion):
1. TASS are already overcrowded. Give a separate service experience to EV customers.
2. Poorly trained TML Service technicians who desist anything electronic. This will be key to gain trust.
3. General QC improvement in the portfolio. This is most important point from me.
4. Offer better than ICE Extended warranty, RSA support, Leasing Options

[Neversaygbye]

Originally Posted by swarnava.ch

I dont know who is responsible for TML Corporate strategy and marketing Strategy but I have the following points to make:

You have not only hit the nail right on the head but also given TaMo actionable strategy inputs which will be a win-win for them as well as their customers if implemented. I hope someone in TaMo is following this thread and taking notes.

While the XUV400 buzz seems to have died down a bit, the day is not far away when competition will catch up in terms of offerings. TaMo should use this monopoly period to differentiate its overall product experience and become untouchable. The Tiago EV is a good attempt but had it been a Hyundai or Maruti with their EV instead of Citroen with similar specs and performance, both the Nexon and Tiago EVs would have had a serious challenger.

Tata have the wherewithal to make things happen and I'm sure many of the things you have mentioned will happen eventually, but the sooner they can do it, the better it will be for them.

[Livnletcarsliv]

Before exclusive showroom for EVs, what Tata desperately needs are the following in no particular order.

1. Strong QC of its entire product portfolio. This has been the demand of the customers and the market from Day 1. But there is no improvement from Tata about this. This why Tata is still a leader in unreliability. I don't understand why Tata cannot change this. Change in mindset (of customers) needs change in action (by Tata).

2. The current dealer network is absolutely insufficient. Even for its ICE portfolio. Especially on the service front. The service centres are always overwhelming with cars without even space to park the vehicles. I guess Tata themselves did not hope/expect such overwhelming success and sales.

3. The customer experience. The mindset and expectation of a Harrier and Tiago customer are absolutely different. In fact, it is day and night. But Tata, treating both the same way is absolutely unacceptable. It shows their immaturity. Tata MUST significantly pull-up in terms of better customer experience appropriately.

4. Technical expertise is way lagging even with Tata for that matter. Many of the issues/solutions are experimented in customers car. They (Tata and the dealer), do a lot of R&D on a customers car. Customers become guinea pigs for their learnings. For eg - Harrier/Safari is still not niggle free even after 4 years of launch. It is a half-baked product from Tata.

I simply cannot understand why can't a manufacturer be simply reliable. Why can't a product be niggle free if that product is designed for India in India by Indians. What is Tata missing here that other brands know how? Is it because Tata is still in the commercial vehicle mindset ? Is it because of poor leadership? Is it because of so many long timers in Tata still in the old Indica mindset? Is it because Tata is not agile enough to adopt to the trend?

[DRPSREDDY]

Originally Posted by swarnava.ch

This is exactly what I wanted to highlight as well.

3. TML Should bring out EVs of Altroz, Punch - these are the default choices available in TML portfolio but no urgency shown. To spice things up, Bring in Harrier EV or Curv EV etc.
4. Use sister companies like Tata Power and other channels to build E2E ecosystem of a reliable charging Network and associated supply chain.
5. Corporate tie ups - Every TCS Office, Taj Hotel chains, Other Tata Properties should have prominently displayed charging stations for Employees and Guests. Collaborate with other IT companies, Govt Companies, tie ups with Ubers, Olas etc. Zoom cars etc.

TATA Motors is already at work. CURVV and PUNCH EV is on development and will be seeing them on roads soon. Harrier and Safari EVs already on testing. I and sure we'll see them by the end of this year or early next year to be launched by Mid-2024 calendar year.

I just a couple of days ago read that TATA Power did speed up installation of chargers to facilitate EV owners to go to remote tourism locations including all TATA properties like hotels and resorts.

evoindia.com Tata power to build 25000 new EV charging points

zeenews-india.com Indian hotels company collaborates with tata power to install 224 electric vehicle charging stations

Livemint.com Tata power installs EV charging points at ranthambore national park

TATA Motors planning is full at steam with funding of 2 billion dollars achieved and plant, acquired from Ford all set and ready to roll out models both ICE and EVs.

The TATA NEXON EV MAX will be replaced by the TATA CURVV that will be a few notches above the Mahindra XUV400 as it will be lengthier, spacious and feature rich compared to the later as it will have a coupe design with a bigger boot.

So, as the competition heats up keep watching the space. Maruti and other Japanese, Korean and European players and set to fall behind.

[XRoader_001]

Tata motors is set to inaugurate its first exclusive ev showroom on 21st December in Gurugram.

Link:

https://x.com/tataev/status/1736768190238408892?s=46

[dass]

I think they should bring out EV specific service centers as well and at a higher rate. Their regular service centers are crowded and take 2 days even for general servicing, at least here in Bangalore.

[DarthVeda]

There is an EV specific service centre coming up in Bengaluru, it's in Peenya, I passed by it a week back, couldn't take a pic but definitely saw the board.

[TusharK]

Tata Motors inaugurates its first EV showroom in Gurgaon

Tata Motors has inaugurated its first EV-only showroom in Delhi-NCR. It will be open to the public in the new year.



Tata’s first two showrooms dedicated to its EV lineup have been set up at Sector 14 and Sohna Road, Gurgaon. They will be inaugurated on January 7, 2024. The carmaker plans to have 2-3 outlets in cities with higher EV adoption in the next 12-18 months. These include Mumbai, Delhi, Bangalore and Chennai.



Tata’s EV-only showrooms are said to be constructed with the environment in mind. The company has used recycled materials and unfired clay bricks in the construction. There are LED lights with sensors, and the design allows natural light to come through.



Tata Motors plans to organise yoga sessions and other events at these facilities. The company will partner with vendors looking to sell environment-friendly products. Customers will also be able to drop off recyclable waste.

Tata currently offers a wide range of electric vehicles, including the Tiago.ev, Tigor.ev and the Nexon.ev. The carmaker also plans to launch electric versions of the Punch and Harrier. The Curvv EV is also expected to be launched in the near future.

Link to Team-BHP News

[bijims]

Originally Posted by TusharK

Tata Motors inaugurates its first EV showroom in Gurgaon

Tata Motors has inaugurated its first EV-only showroom in Delhi-NCR. It will be open to the public in the new year.

With the number of EVs Tata has in its portfolio starting from the Tiago.ev, Tigor.ev, Nexon.ev (with Tigor.ev and Nexon.ev in both medium-range and long-range versions), and many more including including Punch.ev, Harrier.ev etc in the pipeline, it makes sense to operate EV-specific showrooms and bifurcate them from the ICE showrooms. A dedicated showroom, sales team and service technicians for EVs would definitely help.

[Venkatesh]

Press Release

https://youtu.be/pMJGatEsFAw?si=wpM31xMoNWna5YXH

[DRPSREDDY]

TATA Motors to roll out exclusive showrooms for EVs from January 2024






Motors is all set to start rolling out its all-new showrooms for EVs. These stand-alone Tata.ev showrooms will include a passenger lounge, fast charging points, and a digital car configurator to help customers get a better experience. The first two showrooms have been inaugurated today, i.e., 21st Dec in Gurugram, Haryana, and will be open to the public from 7th January.

Tata plans to open more such Tata.ev showrooms in the next 12 to 18 months. Hope they will have exclusive service centres as the current service centres are packed with cars causing a chaos. The carmaker currently has 4 EVs on sale in India including Nexon, Tiago, Tigor and a taxi variant. TPEM, the EV arm of TAMO, plans to increase its EV line up to 10 models by the end of 2025 of which CURVV will be the first all new product after 3 years hiatus since launch of Punch in 2021. Punch EV will be the first model to roll out soon. These 2 more EVs will require a bigger showroom space and exclusive EV showroom will ease the ICE and EV vehicle display area.

TATA.ev exclusive showrooms

[sandeepmohan]

Well done and executed by TATA. The timing can't be better to have an all EV focused approach.

Broaden/expand the EV product portfolio, don't release half baked product, improve after sales experience and this will do wonders for the company.

Not many photos of the outside of the showroom. I hope there are atleast a dozen rapid changers.

[anandhsub]

Are these Company owned and operated or via some dealers?