[ElectricTitan]

https://www.youtube.com/watch?v=O5qRER3aWG4

JSW MG - This is a start of a disruption in EV ownership model.

I think they have not disclosed the other pricing options without BAAS (Battery as a service)

[ron178]

I have to say 9.99L with a lot of asterisks looks a lot more sketchy than say even a 14.99L with none (which would still be attractive). After the 1-minute shock on seeing the headline my excitement died almost immediately even though it turns out it is a very attractive proposition anyway. MG gets a little too enthusiastic sometimes.

It seems like good value but those roof rails to make it look like an SUV look cheap and unnecessary. Reminds me of the erstwhile Celerio X.

[Doge]

So what would they do if an owner refuses to pay for the battery? Would they brick the car or just remove the battery pack? I don't understand why they want to launch with this peculiar scheme. It reminds me of certain scooters in China like Gogo Ro, but they have swappable batteries.

[Raskolnikov.R]

Originally Posted by GoBabyGo

Hi, my assumption is:

Base trim ex showroom - 9.99 lacs
Advance rental for battery for 3 years & 36000km @Rs.3.5 per km = Rs.1,26,000/-
Total to pay without insurance & other charges = Rs.9.99 lacs + Rs.1.26 lacs = 11.25 lacs

After 3 years (& driven 36000km or less in 3 years) customer can decide whether she/he want to return the car to MG at 60% value i.e. for Rs.5.99 lacs or continue to run the car at Rs.3.5 per km as battery rental.

In case customer want to keep the EV, she/he will have to pay additional Rs.1.26 lacs in advance for next 3 years & 36000km.

While this is my assumption, I hope more details will come in coming hours / days regarding battery rental.

Of all I've heard in the last half hour, your explanation sounds the most sensible one.

Yes, my thoughts align with yours. I was also under the same impression of advance rental with a stipulated number of kilometers.

This model can be classified as a lease-in-disguise!

In a way, this is a great option for many who balk at putting down a larger sum of money. Case in point: my colleague, who is also in the throes of building a new home, is fighting the urge to buy a new car unless it promises tangible value. He's the ideal customer for MG.

[Jazzybala]

Indian customers and consumers are not ready for a *aaS models for any CapEx item.

Sorry for the tangential OT but think this is relevant here. My earlier org had a similar model called TaaS(Technology as a Service), wherein we would offer our proprietary healthcare technologies to hospital and healthcare providers and would be paid on a per use basis, with ownership transfer after 5years of meeting the minimum billing requirement. Not one center could manage to hit the numbers but demanded ownership transfer after 5 years, as it is a buyers market.

I feel something similar will happen here, making the whole ownership a pretty confounding and irritating process.

[blackwasp]

I say this is a masterstroke by MG. With most folks doing 10-15k kms per year, over a 1L km ownership, the customer will end up saving quite a good amount of money.

Originally Posted by psbali

Edit:- On second thoughts a very bad move. People buy EVs to save on fuel costs. 3.5 Rs/Km Rental + 2 Rs /Km electric costs rounds up to 6 rs/Km which makes Windsor EV as expensive to run as any other ICE vehicle and with ICE you get to keep ownership of the fuel tank.

You are forgetting the low upfront cost. Even my Ignis with 9L OTR costs 6+ rs per km for fuel alone.

Comparing to ZS EV (say priced at 20L), for a Windsor you will pay 10L + 7L for 2L km which is spread across the ownership duration. I'm assuming other expenses like charging, maintenance are same for the two.

This is also a good option for those with low usage. Pay as you go model is something which could work for EVs.

[Raskolnikov.R]

Originally Posted by Jazzybala

Indian customers and consumers are not ready for a *aaS models for any CapEx item.

Sorry for the tangential OT but think this is relevant here. My earlier org had a similar model called TaaS(Technology as a Service), wherein we would offer our proprietary healthcare technologies to hospital and healthcare providers and would be paid on a per use basis, with ownership transfer after 5years of meeting the minimum billing requirement. Not one center could manage to hit the numbers but demanded ownership transfer after 5 years, as it is a buyers market.

I feel something similar will happen here, making the whole ownership a pretty confounding and irritating process.

Jimmy, that's one way of looking at it.

And we both can agree that the world and tech universe are ever-evolving. We didn't have electric cars before 2018-whereabouts, isnt it?

Today, we have quite a bit of manufacturers trying to do their bit to grab a slice of the pie.

Nio pioneered the battery-swapping model and has about 3,500 swapping stations across China. When it started out, the naysayers were more numerous than supporters. Yet, Nio has managed to carve a niche for itself.

The MG Windsor model is financial engineering working its magic. Let's wait and see if it takes off.

I'd not be too hasty to dismiss it outright!

[DHARM]

Mod Note: There are several language, spelling & grammatical errors in your posts. This negatively affects the forum experience for other readers.

Kindly ensure that you proof-read your posts prior to submission. Also, it would be a good idea to use a spell-checker.

[sushantr5]

I think MG will have minimum stipulated Kilometers which will be charged. They definitely would like to recover battery cost in 3-4 years. People who have really low running will not find it economical.

[psbali]

Originally Posted by blackwasp

I say this is a masterstroke by MG. With most folks doing 10-15k kms per year, over a 1L km ownership, the customer will end up saving quite a good amount of money.
.

The whole ownership psychology changes once you establish a per km running cost.

Anyway it would be interesting to see the response.

I guess even Reva 2 had something similar where you paid separately for the battery. I guess such a scheme did not work for Reva as it was a small car maybe and not such an attractive product.

Plus something feels off when you think about not owning a part of the car.

I have owned several cars and the feeling of paying the last emi is so satisfying that the car is mine unencumbered but in Windsor's case it will be endless emi payment no matter how small. Plus the company may get up and increase per km cost out of the blue.

[Rahulbarik]

Too Many Terms & Conditions. Too complicated.

[handsofsteel]

Can't help but think that Tata would be kicking themselves at having reduced the prices in anticipation. If any, this is making the Nexon EV an even better value proposition.

[Sk8r]

Oh my, text book example of how not to launch a product.

Looks like their intention was to get more footfalls into the showroom, but am afraid it might happen the other way around.

Also, going by the number of " * " in the presentation slide, the name of the thread in Team-Bhp also needs to have one

[Comrade]

I just did a back of envelope calculation in my use case. It seems like I ran my city car about 12k per annum for 6 years before the itch for changing the car started. At 72k kms, it would cost me appx ~2.5L + gst to rent the Windsor battery pack. I am sure 38 kwh battery pack would cost 4.5-5L upfront, and I would lose most of this upfront cost during resale. So in that sense, maybe it makes sense to just rent the pack, invest 5L in equities and pay monthly rental!

Its not all lost cause. Lets wait for exact details.

Edit: I have kept ICE vs EV calculations out of this. This pricing model is more of a battery purchase vs rental conundrum. Everything else like electricity cost, petrol cost etc etc remains same.

[vivek_lo]

Its an innovative model in pricing. After all EV are innovation. Good move by MG, considering that battery is the main suspect for people to switch from ICE to EV. There is an underlying warranty for the batteries which should give more confidence for us to put the money on EV.