Similar to a lot of you, I have also been keenly eyeing the EV space in India for a while now. I have always been an EV fan and feel the technology and competition has matured to a point where it makes sense to buy an EV today and not necessarily be paying an "early adopter premium".
1. Firstly, why EV:
- They are just great for the city.
- Future proofed from policy changes.
- They are so economical (compared to conventional ICE cars) both to run and to maintain. There doesn't seem to be any indication of petrol prices going down and diesels are becoming an extinct category.
- Going green (yes, you could argue that our electricity comes from burning fuel in some places, but say you have some solar installation at home or something similar)
- Great power and torque which makes them easier to drive, especially in the city
Given all these points, it's very clear that a small EV makes the most sense for the city user. This is where the problems start.
2. Here's my unique case for an EV:
I have the luxury of spending half a month in my hometown of Kochi (WFH) and the other half in Bangalore, going to office in person. Due to a lot of travel related nitty gritty's, I have been driving this route. I've found the train/ Air/ bus + cab option not so viable thanks to limited cab availability for my route of just 6km from office to home (in Blr), and find the only other reliable option - Bluesmart cabs after their offer removal, a little too pricey (280 for a 6km ride). Driving to and from Bangalore has allowed me to explore different routes and be slightly adventurous.
A small EV makes the perfect second car to any household. However, for people in a unique situation like me, if you spend sometime in a different city some 8-10 hours away and plan to get an EV as your second car, you'd be in for a shock. Let's say I use my Kushaq for this long drive and maintain my "EV" in Kochi (where my running is pretty limited). Then, I waste a lot of fuel in Bangalore traffic. Let's say I do the reverse - then I need an EV capable of a 500 km trip and the smaller cars just need too many charging stops (3-4 fast charges with hardly 150km between charges).
Option 3 for me is to maintain my "EV" in Bangalore which will limit the running of both my cars. Most of the miles on my Kushaq are from these long trips. I might as well book Blusmarts.
3. The EV parameters:
Major Factors:
- Range & Cost of EV
- Driveability and some fun factor (I'm coming from a Kushaq and anything under 100 bhp/ 200 Nm torque will seem regrettable)
- Some connected car tech
- Ease of ingress/ egress for a senior citizen
Minor Factors: Some usable boot
4. What do I mean by a pricing ladder?
Pricing ladders are common. Apple is often blamed for implementing a really good one, enabling customers to spend their maximum. In India, we think of pricing ladders a little differently in the automotive space, like:
- Hyundai or Suzuki, that have vehicles in their portfolio to cater to a very wide audience. They also have intelligent variants, such that should a given car not fit the needs or budget of the customer, they have another car that fits.
- Tata and Mahindra that have so many variants. Tata is the King here, ensuring you'd get the next best thing to being able to fully configure your car.
- The Luxury brands are not so far behind, with BMW being a prime example.
But the EV pricing ladder is very different, at least in the sub 30 Lakh range. It's primarily a linear function of range + power + size vs price with some features sprinkled across (like masala).
In this space, the pricing ladder has different brands, all with their pros and cons criss-crossing around price, with very few brands offering variants that significantly hike the car price over the base variant.
Unfortunately, the customer looses out the most here. It is very difficult to identify the best VFM offering here. Additional requirements like mine, where a long range variant makes sense are just going to make things a lot worse.
5. Price Ladder vs size
Remember a small EV is best for the city. But then a large EV has more range and a practical boot space. As EV's are so far free from the 4-meter or 1500cc rules or even the "SUV tax" slab, this makes the on road price of say a larger Nexon more tempting than a punch, or a larger ZS base variant more tempting than a Nexon (the Windsor gives VFM a new meaning). But then an Atto 3 or XEV 9e are no longer small cars and might become cumbersome for the city.
On top of all that, a lot of EV base variants come feature loaded today. For one, the automatic drive (which often commands a premium on ICE vehicles) and some kind of screen are a given. Perhaps connected car tech gets better with higher variant - no, I would still prefer to have an iPad mounted on my car and connected to the in built speakers for my navigation, calls and music needs (this also would mean not using the screen to control the car which is a good thing).
As I write this, I feel this is exactly the thought process someone at Mahindra had while designing the BE 6e.
I look forward to updating this price ladder once the BE 6e variant prices are out, and will hopefully be ending this thread sometime next year with an EV in my shed.