In 10 years of Maruti ownership across 4 cars and three different cities I have seen how the service has evolved personally since in all these 10 years every single service has happened with me being physically present right beside the car inside the garage all throughout the service process (and yes, before someone asks I have been lucky in life with my SAs from whom I seek specific permission about this).
So every trip I am able to watch very closely; MSILs controls and processes. Maruti no doubt being influenced significantly by many aspects of the Japanese culture has put a very very strong process in place that places even the big shark at a real penal position of a customer complaint. Any negative feedback in Maruti matters to such an extent that the service manager will go to great lengths to sort out even the most minor issues. I will put forward three minor small experiences of mine.
1) I bought a Celerio in 2012 and after a full two years of ownership realised that the foot mats that were sold to me during purchase were not celerio specific (as billed) but rather a different SKU which belonged to Alto and were much smaller in dimensions. I casually brought up the issue when i realised by looking at the showroom vehicle during a service visit to my service adviser. He took me up to GM accessories and explained what was done. Mind it that after two years of ownership i have no legitimate claim or proof whatsoever. However, the GM apologised and issued a full new set of mats at no cost without any argument and said it must have been due to non availability of SKU on delivery date. This was at PASCO Automobiles Gurgaon.
2) After a service appointment at Prem Motors, NEXA which I was unable to honour due to some work commitment I used to get a barrage of calls, messages and whatsapps which were seemingly unending. The calls were for service, insurance and everything else car related. I put in a formal complaint with Maruti after following up with dealer a couple of times. Within a day I got a call from Prem that the pestering would stop, but after 10 days again got unsolicited calls and messages. Reopened complaint and provided strong feedback on resolution. Service Manager of Prem motors called and insisted on offering a free wash after home pickup and also the promise of never hearing from them again. This was 4 years back and they have kept their word.
3) When I took delivery of our Wagon R LPG Duo we found the ac to be problematic in terms of cooling but didn’t know what was wrong. Reported issue only during first service who pointed out that there was a big dent in the ac radiator and would require replacement of entire assembly. Prior to that we had got calls from Maruti post purchase as to whether we were happy and if everything was fine and my father was superlatively affirmative. The way the dent was formed without any damage to bumper it seemed unlikely to have been caused by regular driving post delivery since the dent was large and the gaps in the front bumper were not big enough for a foreign body insertion of such size, or that’s what we thought. We approached dealer for resolution (this was erstwhile Dewars garage, Kolkata) who didn’t corporate. We put in written complaint to Maruti (this was around 12 years ago) and within a week we got a physical visit by MSIL (not dealer) employee who inspected the car physically at our house. We were then contacted by Maruti and asked to come Maruti zonal headquarters for an interaction at their office. The manager in charge was extremely polite and basically said that we have looked at the entire history of dispatch and dealer touch ups post factory dispatch but we didn’t find any damage report by dealer after they got vehicle from factory for that specific part. But they also said they they found from the internal report that dealer did some touch up paint jobs on the car roof due to a brush with trailer ceiling while bringing car to godown (this was news to us). But that doesnt justify a pre delivery possible radiator damage. He even played us back the voice recordings of my father basically confirming that nothing was wrong. I explained my position and said that we will escalate, because we believe this is not our fault and left. Next day we got a call from dealer that Maruti has instructed to do full radiator assembly replacement at no cost to customer, they said part cost will be borne by Maruti which was around 9k at that time and dealer will bear labour cost.
And there are many more such experiences I have seen either personally or through interacting with other customers inside workshops. Now while buying a car or recommending one for Friends and family I absolutely hate that Maruti has zero focus on safety and innovation, but what I also realise now is service can take you so far which makes their products really hard to recommend.
My current car is a Baleno and visits to Pratham motors NEXA Bangalore is like an Operation theater trip for my car. The service bays are surgically clean, work process is super disciplined and sincere and I really am made to feel welcome. Probably most importantly I have started to now trust them enough to be not present at workshop floor standing beside my car all the time
It would be a sad day for me personally and I think that day is near, when I have to would have to stop buying Maruti cars due to lack of aspirational appeal, safety, build quality, but service and customer care would not be one of them.