[sf71hvettel]

FADA has released the dealer satisfaction survey results for 2023

Originally Posted by FADA Press Release

Exceptional Performers Deserve Recognition:
• Honda Cars India: Demonstrating the most significant leap in this year's study, Honda Cars India
escalated its ranking by 153 points, settling at the fourth position in the Four-Wheeler Passenger
Mass segment.
• Two-Wheeler Mass Market: With an industry-level improvement of 84 points, Royal Enfield
distinguished itself by boosting its score by 96 points to secure the runner-up position.
• Commercial Vehicles: While VECV continues to occupy the pole position, Tata Motors and Ashok
Leyland have significantly narrowed the gap, improving their scores by 68 and 67 points,
respectively. This sets the stage for an intensely competitive landscape in the forthcoming years.
• Brand Dynamics: Hyundai has surpassed Kia in rankings, attaining the leadership position. Honda
emerges as a standout performer, notably benefiting from its new product launches and
unwavering dealer support, particularly in areas concerning Business and Viability

I'm quite surprised at a few of these, in particular Honda's significant rise and Kia's fall. Clearly the Honda dealers are quite happy with the Elevate and roadmap the company has shared with them. However, despite the new Seltos, Kia has slumped in the rankings. Suprisingly, OEMs like Nissan/Jeep/Skoda/VW are not even mentioned in the rankings.


The full details are here-
https://fada.in/images/press-release...20Briefing.pdf

[anjan_c2007]

Hyundai and Kia basically with a common genetic thread are far apart at #1 and #5.

Maruti customers are 'very happy' with most their ASC's other than a very few notorious ones. So its good to see both dealers and customers as happy entities. The dealer satisfaction is being indexed and discussed and hence "happy" and "satisfaction" do not need to be mixed up.
TKML, Tata and Renault for cars, are at the base.

But going by the numerous old Skoda dealer threads on our forum where customers were a harried lot till about a decade earlier, those dealers then could have topped the charts in both, dealer satisfaction and happiness but solely for the dealer.

Eicher is at #1 for CV's and at #2 for two wheelers which deserves kudos. Bharat Benz and Bajaj at the base for CV's and two wheelers respectively, need to do better.

FADA has never been customer centric. They should conduct customer satisfaction surveys too for all makes under their umbrella for a more holistic picture of the automobile market scenario to emerge.