Benchmark Cars : Mercedes-Benz Ahmedabad When you walk into a Mercedes-Benz dealership you expect someone to greet you well? hospitality? Nice communication? Good staff? Nice and well done showroom now that BMW and AUDI have truly set benchmarks for car showrooms in India, Umm.. Well for a brand new dealership that Mercedes-Benz setup in Ahmedabad after terminating another guy it's a case of going from one bad block to worst.
A little background I am from a family who think of cars and Mercedes-Benz is all that comes up, while there is great respect for BMW and AUDI and every other good car maker our preference for luxury is only associated with Mercedes-Benz ofcourse as a daily driver, but after owning 2 E classes and a S class which gave me nightmares so bad I think years ago I quit this board while I left the brand considering they were going through a horrible patch of unreliable cars. And then they had a dealer whose owner himself was a great guy but for some reason I have no idea about but they could never fix the cars and nor could the people that would fly down from Pune.
But then in recent times with the new S class and other models the cars are getting better and more in line with the competition and at certain areas above the competition and then recently having a short drive in the new E, we thought it was time to get back and well I make a call to the new dealer hoping Mercedes India must have appointed someone real nice after shutting down the older guy, but thoughts is where it remains, A lady answers my call and her skills at communication were average at the best and I ask about the new E and when will they have the specs and by when could I order? She requests a meeting and will tell me all about it's specs and I could already book a car. The meeting was initially to take place at my office but then I thought i'll take a look at the new showroom so I went to meet her and first disappointment is the location, it's on a lonely spot where only crows exist and any visibility for the brand is close to zero as of now unless the target audience is truck drivers and construction workers as they are the only ones who really pass by that area as of now and it should take another few years before that side of the city even picks up. Anyways next up the building itself is a disaster, it was originally meant for Kobelco (excuse my spelling) construction equipment and is finished in a nasty color of aluminium which I wonder if the architect committed for designing. Anyways I walk in and I realize how bad the showroom is with just some nice furniture towards the back which still add's absolutely no charm to this brand.
Still ignoring all this finally I meet the person who I'm suppose to meet who absolutely has no idea of the car and shows me an international brochure and I'm like well can I know what the Indian spec car will have? And she says sir all of this and after a little irritation I asked her if I could speak to her manager who was just sitting in his corner office and without naming him is one of the most incompetent person in this industry (he was in the honda showroom earlier, Infact this dealership belongs to the honda dealer). I suppose he was least bothered and she comes back and irritates me with some more answers which I wasn't asking for and being an impatient guy that I am, I just walked out!
And suddenly while going back home I was left wondering what was Mercedes-Benz India thinking? I mean I maybe complaining a lot but shouldn't a brand like this have better quality checks not just on the product but also the dealers, esp if you fire someone and then appoint new dealers shouldn't you do it by really raising the bar? I mean think of it, not that I needed it but that lady didn't bother ask me to sit, or drink water, nor was the manager concerned about a customer on the floor? Is this attitude because they know ultimately the car will sell due to the brand name? Or is customer satisfaction really taking a back step for Mercedes India? And I dread to think if before sales is so bad, what happens after sales? I called Mercedes-Benz India yesterday on this matter and I get a simple nice reply which they always have had,"Sir, We will take a look in this matter".
Well some other time perhaps...! |