To improve premium car showroom experiences I have a question for all experienced BHPians and the moderator.
Let us say there is a huge LCD screen in a BMW car showroom which is showing a live video image of black colored BMW. But the customer wants to see how a silver BMW looks like.
Now the customer stands in front of the LCD screen and by waving at the LCD screen he is able to change the colors of the car on the screen. He can also change the seat colors.
Now the customer goes to a photo of the car and again with gestures he is able to see how diiferent styles of wheels look like, he is able to fit a spoiler to the image on the car and he basically tries out what he wants in a car on the screen through hand gestures.
Would this kind of experience be considered good by a customer? Would it add to the over all cutomer experience. Please reply. What could be the drawbacks? |