|18th March 2006, 05:45||#1|
Senior - BHPian
Join Date: Feb 2004
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Toyota's plans for India
When a company like Toyota starts planning seriously for any market, you can be sure they are going to creep in sleathily and before you know it, they wouldl have captured a huge market share. The good news for auto companies is that Toyota's India strategy doesn't kick in in full mode till 2010.
This article outlines Toyota's plans for the BRIC markets and it just gives me the feeling that the Japanese giant is a little confused with their India strategy. Toyota knows that the only way to expand is to have a hatcback and that can be achieved working to-gether with Daihatsu but Daihatsu wants to establish itself as a separate brand in the Indian scene.
But the most disappointing statement was :
Last edited by amit : 18th March 2006 at 05:47.
|18th March 2006, 08:28||#3|
Join Date: Mar 2005
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Toyota and Honda have been talking of launching a small car for sometime now...however nothing concrete is being spelled out..
if they continue to delay their small car, the small car market might get saturated and their plan might be a failure.
Also, other manufacturers have economies of scale/localisation advtgs on their side already and may make it impossible for these guys to compete on price front, which is a major factor in the B segment.
|18th March 2006, 17:56||#4|
Join Date: Feb 2004
Thanked: 141,604 Times
Superb write-up, Amit. Here is a thread I had opened up WRT Toyotas attack on the Indian market. Traditionally, Toyota have been slow after entering a new market. But they build, and they build strong. India is no different.
A Daihatsu hatch will not sell the same way as a Toyota hatch will...even if it is the absolute car. I am dead sure that the wiser will prevail, and you will see a Toyota hatch sooner rather than later.
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