Tata Motors places $350 million bid for Saab Automobile: ET Report

raul · 3rd December 2013, 00:52

SAAB is a known brand in Europe, folks recognize the name. That has a lot of value that Tata can benefit from. It would cost a lot of money to build that kind of brand and recall, and this would probably give Tata an entry point into that segment in Europe without too much investment. A rejuvenated Saab will definitely get some market share.

They could also get the cars for the India market, given how Tata Motors seems to be struggling in the consumer market.

zenren · 3rd December 2013, 08:49

Quote:

Originally Posted by raul

SAAB is a known brand in Europe, folks recognize the name. That has a lot of value that Tata can benefit from. It would cost a lot of money to build that kind of brand and recall, and this would probably give Tata an entry point into that segment in Europe without too much investment. A rejuvenated Saab will definitely get some market share.

They could also get the cars for the India market, given how Tata Motors seems to be struggling in the consumer market.

Not sure if you read the posts carefully enough! SAAB was bought by NEVS and not Tata Motors.

Vishal.R · 3rd December 2013, 09:15

This is not an appropriate thread for discussion about SAAB's current state.

Appropriate thread would be http://www.team-bhp.com/forum/intern...it-sold-7.html

Aditya · 3rd December 2013, 12:16

Saab has been taken over by NEVS and Tata Motors is no longer in the picture. Thread closed.

3rd December 2013, 00:52	#31
raul BHPian Join Date: Jul 2004 Location: Pune Posts: 920 Thanked: 372 Times	Re: Tata Motors places $350 million bid for Saab Automobile: ET Report SAAB is a known brand in Europe, folks recognize the name. That has a lot of value that Tata can benefit from. It would cost a lot of money to build that kind of brand and recall, and this would probably give Tata an entry point into that segment in Europe without too much investment. A rejuvenated Saab will definitely get some market share. They could also get the cars for the India market, given how Tata Motors seems to be struggling in the consumer market.
	() Thanks

3rd December 2013, 09:15	#33
Vishal.R BHPian Join Date: Aug 2010 Location: Gandhinagar Posts: 329 Thanked: 613 Times	Re: Tata Motors places $350 million bid for Saab Automobile: ET Report This is not an appropriate thread for discussion about SAAB's current state. Appropriate thread would be http://www.team-bhp.com/forum/intern...it-sold-7.html
	() Thanks

3rd December 2013, 12:16	#34
Aditya Team-BHP Support Join Date: Feb 2004 Location: Mumbai Posts: 17,841 Thanked: 77,072 Times View My Garage	Re: Tata Motors places $350 million bid for Saab Automobile: ET Report Saab has been taken over by NEVS and Tata Motors is no longer in the picture. Thread closed.
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