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Originally Posted by urajkumar I saw this news and started wondering how Maruti is absolutely dominating the Automobile industry in India.
1) Domination: 40% of all cars sold in Feb is Maruti (Maruti Vs 13 other brands). Closest competitor is hyundai with 14% market share
3) Service: In spite of having the most volumes, the sales & service is absolutely the best. Normally if any company has monopoly with high volumes, the service normally suffers (Airtel for example) but yet Maruti is an outstanding exception.
4) Value for Money: Given the demand it still remains absolute value for money. They could raise the price & no one will complain but yet they remain very competitive against all cars (You will agree when you look at cost comparison in the link of the Taxi Dzire vs against TATA cars).
5) Brand Loyalty: When the strike happened, delivery's were late etc media were speculating the end of the brand domination. However there was hardly a whimper of dissent anywhere on delay & the customers waited patienty. When bookings opened, the market responce was overwhelming. We just love the maruti so much that we turn a blind eye to even obvious issues. "Love is blind"
6) The Midas Touch: Whatever they do, they find success.
- The Swift Diesel runs on Fiat engines but there are many other cars which are on the same engine which are not even close
- Put a ugly boot on the Swift and yet it sells. Make it a notch back and it still reaches the top 3 in car sales
- The Eon came with the entire media backing it up but still Alto rules the roost till date
- The wagonR is still in top 5. Forget even that, they are still selling 7000+ OMNI's |
I was thinking about starting such a thread and you have come up at right time.
Yes, its true that Maruti dominates Indian market and they are exceptionally good value for money both during / after the purchase.
Here are my views:
Maruti IMO, understands the market very well and it may take some more time (atleast 20 years for a company form Inception - HMIL and TML are atleast 5 years away).
Remember Alto launch in early 2000, at that time 800 was selling close to 12K till mid 2000, Alto was trailing it only. When Maruti felt 800 was getting aged (in terms of sales) it replaced with Alto by considerably reducing the price and now it has taken the sales to over 30K consistently for months.
Next is Versa. Came with same Esteem engine but was not positioned properly. Next a course correction was done as Eeco, and now its selling ~7000.
The next one in the cards should be A star. If Eon and Nano had taken off well, then it would be answered with A star by MSIL.
The most important thing IMO is the importance of brand Maruti(which even was understood by Suzuki) and that's the reason they have not changed the company name as
Suzuki India Lmited instead of Maruti Suzuki India Limited, when suzuki got a controlling stake in the company.
Also another area is the resale value.
Here I have nothing to quote. The slowest depreciating brand in the Indian car market.
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Originally Posted by akshay380 I googled and found this. Maruti market share declines to 54% in April-May
So in 2000, MSIL share was 54% down from 72% in 1999 which is down to 40% now. IMO MSILs sales are driven by the thought that marutis are always cheaper to maintain and anyone can service a maruti. Once that perception starts to melt, we will see the share going down unless MSIL takes corrective action. and their cars are overpriced for what they offer.
Not an absolute dominance really. |
But what is the TIV of the Indian automobile market in 2000 / 2012.
In 2000 it was not even one million and now its more than 2million.
And in this TIV, having a share of 43% is way big compared to even having 100% during 2000.
TO agree with you, the market share may get reduced in days to come, but if you see the Volumes they handle is likely to increase YoY.
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Originally Posted by s4ch Maruti are still the best value for money in India. Most people (in the last 15 years or so) would have had a Maruti as their first car, and seeing the lack of trouble and problems, coupled with extensive after sales service coverage and cheap maintenance, most would be inclined to stick with the same brand. ....
Thus I do not see their dominance diminishing anytime soon, although I can possibly imagine in another 10 years the younger generation switching their preference to brands like Honda and Hyundai because of the fashion statement associated with such brands - that is unless Maruti gets back with the times and revolutionise their image like the Swift did back in 05/06. |
Right about service centers. They are way ahead. Paid jobs / parts are relatively cheaper and the way they handle such a huge population of cars is a big beauty.
Even the dealerships / service centers are located in a proper manner that none are skewed and handle the cars easily.
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Originally Posted by .sushilkumar ...
d ) The competitors has made a dent in their sales but those mattered really always stayed away from High volume market . for Eg Honda / Toyota .They have started to enter that volume drive market now but again with just one or two offering , they cannot compete with MSIL , who has car positioned at every price point with a diff of just 25- 30 K.
F ) IMO they Still hasn;t faced real competition . Hyundai has just Age old santro and I 10 competing with their 5-6 models. Eon is launched just few months back to make any significant impact. compare that to MSIL who has atleast 6-7 diff Models Offerings south of 5 lakhs. Ditto for other manufacturer;s as well. tata has just indica , nano / Toyota has liva / mahindra is absent completely / Honda has jazz and now Brio and let us not talk about Germans or european ;s here. .. |
No competition can position products so close in their port folio. Today the closest being the Santro/i10, Nano/Indica/Vista, Spark/Beat.
But what is the effect of them after lauch. Neither the MS improved drastically nor have increased the walk-ins.
The market have stabilised with Tata and Hyundai with each ~15 to 17%.
Even when these two comes with multiple options in the price sensitive (3 to 5lks) its likely to eat up the existing sales and the volume will still be in the same level, if not a massive change.
The recent addition of Eon is a case to study here.
Though it was backed by Media and sure it was a good car, the reason for not so great take off, is purely because the brand Hyundai is far from the first time car buyers mind.
Hyundai is unlikely to come to that level also in near future and may take atleast another decade.
Tata which is another closest brand for first time car buyers have also failed miserably with Nano(I use the word fail purely in the context of high sales numbers and not with respect to any technical issues)
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Originally Posted by rohan_iitr I agree that Maruti's market share is highest in the number of cars sold. But if we were to calculate Maruti's market share in terms of the cost of cars sold, the picture may not look so rosy. For example, 1 Innova sold by Toyota can be compared to 4 Alto's sold by Maruti, in terms of the price of the product.
It would be even more interesting if we were to calculate the profit made by the company by selling these cars. For example, what is the profit margin for Maruti on 1 Maruti Alto vs the profit margin for Toyota on 1 Innova.
May be the other car companies are not bothered by the wafer thin margins generated by entry level products and they prefer to keep Maruti occupied in this segment while they mint money in the more profitable segments.
Rohan |
But dear, why should we consider the Margins.
Then Mercs/BMW's are still big compared to Toyota in India.
If you watch closely, only a company with huge financial stability will dare to stand with wafer thin margins.
If they are not so strong, they maynot sustain.
As a matter of fact,I remember the price of Alto LXi in some 2003, it was ~307,000 ONR.
Now its some ~315,000 ONR. See the level of price appreciation in about 8 years.