Re: GM India - Hope less? or Aim less? or both? GM has done OK with the Spark, Tavera & Beat and to some extent for some amount of time with the Cruz, Earlier of course they did modestly for a short period with the Optra, but right now are down in the pits in all segments.
The preception that they are higher maintenance vehicles with poor fuel effeciency (first gen Optra's) have not helped matters. The GM vehicles have been nice but not really driver focused vehicles, nor have they been too frugal on the liquid diet.
The Advt, Campaign where they assured the customer of trouble free maintenance including an AMC package for 3 years in the purchase has probably worked for them but they not need to take that a step upward to 5 years in present times. |