Nissan begins selling cars online in India

//M · 9th December 2013, 19:39

Will this mean that Nissan cars will get cheaper if bought online considering that dealer commission won't be applicable in such a case?

HillMan · 9th December 2013, 20:10

Quote:

Originally Posted by //M

Will this mean that Nissan cars will get cheaper if bought online considering that dealer commission won't be applicable in such a case?

I am thinking, you might get vouches for accessories. Obviously they can not sell online for a lesser rate than the dealer. The price is fixed by the manufacturer. If Nissan sells for less, it will kill its own golden goose. I am sure, they with have the dealer benefits worked out.

The dealer will have a charge back for receiving and delivering the car. There is work involved at dealership for PDI and get the vehicle presentable for delivery. Dealer wins on the registration charges, insurance premium and the bank loan done via the dealer. Yes, the accessories too.

The free service that you get on your car is not free for the company. The dealers charge back the manufacturer for labour and parts. Instead of billing the customer, they bill the manufacturer.

Equus · 9th December 2013, 20:14

If its same price as the dealer, why would you want to buy online?
There must be some benefit for the customer and i think its got to be some freebies if not discounts.
Some of the dealers in BLR do offer "special offer for online orders" like Bimal Maruti or Advaith Hyundai. Needless to say, they only collect your info and the rest is all manual.

petrolveins · 9th December 2013, 20:17

My 2 cents, Car is not an impulsive buy but a well thought out investment. So, online feature may add convenience but not add much to the sales. After making dealer visits and when a buyer is sure of his decision, then only online booking will add some value. Effectively, this will reduce 1 visit. Even then, am not sure this is the best way forward. I would suggest face to face booking. But you never know what will catch consumer fancy, in India a visit would sometimes be a tedious affair with traffic, rural penetration etc.

HillMan · 9th December 2013, 20:39

Quote:

Originally Posted by Equus

Some of the dealers in BLR do offer "special offer for online orders" like Bimal Maruti or Advaith Hyundai. Needless to say, they only collect your info and the rest is all manual.

I am sure the sales guy will work out something similar in a different way over the table. In the name of accessories or discount on Insurance premium or exchange price/benefits etc.

Maruti sales reps have lot of free hand while dealing with customers. They dont even have to go back to their seniors for consultation. No two people will buy a car with the same price may be sitting on adjacent tables

The way I saw at Nissan and Renault dealership, the guys were hand tied. They pretty much had a fixed deal.

Pajero · 13th December 2013, 12:43

The online booking has begun at www.nissan.in/gosf on 11th Dec with GOSF offers.
Offering a benefits upto 2.2 lacs!

RSR · 13th December 2013, 15:16

Nissan India are offering a "Red Voucher" worth Rs. 10,000 on every purchase initiated online. This voucher can be used for accessories purchased from Nissan dealers.

At the moment, Nissan are also taking part in GOSF or the "Great Online Shopping Festival" initiated by Google to encourage online shopping and e-commerce in India. There are mouth-watering deals available till the end of the festival (it has been extended by one day, I believe).

The newly launched Terrano gets only the 10k voucher. Micra Active is available with a discount of 5k, plus the 10k voucher. Facelifted Micra gets total benefits of up to 40k and the Sunny up to 75k on some variants.

The slow-selling Evalia is available with a whopping 2.3 lac rupee offer

, which makes it much cheaper than its badge-engineered cousin with less features, the Ashok Leyland Stile. If this is difficult enough to believe, then be prepared for this - the Teana XL is available with a flat discount of Rs. 5.5 lacs, plus the 10k voucher, adding up to a benefit of a scarcely believable Rs. 5,60,000 or 1/4th of the car's price.

If anyone is grabbing one of these mouth watering deals, do update us on the overall purchase experience for Nissan's new online shopping facility.

HillMan · 13th December 2013, 18:53

The voucher for online shopping was expected. Are the cash discounts also only for online shopping?

9th December 2013, 19:39	#16
//M Distinguished - BHPian Join Date: Oct 2009 Location: New Delhi Posts: 6,202 Thanked: 22,921 Times	re: Nissan begins selling cars online in India Will this mean that Nissan cars will get cheaper if bought online considering that dealer commission won't be applicable in such a case?
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9th December 2013, 20:14	#18
Equus Senior - BHPian Join Date: Sep 2006 Location: Bangalore Posts: 1,123 Thanked: 423 Times	re: Nissan begins selling cars online in India If its same price as the dealer, why would you want to buy online? There must be some benefit for the customer and i think its got to be some freebies if not discounts. Some of the dealers in BLR do offer "special offer for online orders" like Bimal Maruti or Advaith Hyundai. Needless to say, they only collect your info and the rest is all manual.
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9th December 2013, 20:17	#19
petrolveins BHPian Join Date: Oct 2013 Location: Hyderabad. Posts: 117 Thanked: 132 Times	My 2 cents, Car is not an impulsive buy but a well thought out investment. So, online feature may add convenience but not add much to the sales. After making dealer visits and when a buyer is sure of his decision, then only online booking will add some value. Effectively, this will reduce 1 visit. Even then, am not sure this is the best way forward. I would suggest face to face booking. But you never know what will catch consumer fancy, in India a visit would sometimes be a tedious affair with traffic, rural penetration etc.
	(1) Thanks

13th December 2013, 12:43	#21
Pajero Newbie Join Date: Apr 2007 Location: Bangalore Posts: 2 Thanked: Once	Re: Nissan begins selling cars online in India The online booking has begun at www.nissan.in/gosf on 11th Dec with GOSF offers. Offering a benefits upto 2.2 lacs!
	(1) Thanks

13th December 2013, 15:16	#22
RSR Senior - BHPian Join Date: Nov 2011 Location: Chennai Posts: 1,803 Thanked: 6,579 Times	Re: Nissan begins selling cars online in India Nissan India are offering a "Red Voucher" worth Rs. 10,000 on every purchase initiated online. This voucher can be used for accessories purchased from Nissan dealers. At the moment, Nissan are also taking part in GOSF or the "Great Online Shopping Festival" initiated by Google to encourage online shopping and e-commerce in India. There are mouth-watering deals available till the end of the festival (it has been extended by one day, I believe). The newly launched Terrano gets only the 10k voucher. Micra Active is available with a discount of 5k, plus the 10k voucher. Facelifted Micra gets total benefits of up to 40k and the Sunny up to 75k on some variants. The slow-selling Evalia is available with a whopping 2.3 lac rupee offer , which makes it much cheaper than its badge-engineered cousin with less features, the Ashok Leyland Stile. If this is difficult enough to believe, then be prepared for this - the Teana XL is available with a flat discount of Rs. 5.5 lacs, plus the 10k voucher, adding up to a benefit of a scarcely believable Rs. 5,60,000 or 1/4th of the car's price. If anyone is grabbing one of these mouth watering deals, do update us on the overall purchase experience for Nissan's new online shopping facility.
	(3) Thanks

13th December 2013, 18:53	#23
HillMan BHPian Join Date: Jul 2013 Location: Bangalore Posts: 756 Thanked: 504 Times View My Garage	Re: Nissan begins selling cars online in India The voucher for online shopping was expected. Are the cash discounts also only for online shopping?
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