Re: Maruti-Suzuki might run out of production capacity by 2017? Quote:
Originally Posted by suresh_gs what is the need for the customer to come to the service center frequently??
I am not justifying their marketing strategy but the above point i quoted is a valid one too. ( I feel so) |
Ok. Its the same case as Fill it, shut it and Forget it campaign.
But i have a theory. If you see the number of new vehicles being sold, roughly 60% of these is the numbers of cars being sold in second hand market because we still are far away from every household owning two to three cars. And then they are used till minimum 15 yrs aging.
Now what is the worth if (a) Due to the support system the second hand value is so down that it is nonsensical value and (b) Why will a customer buy a second hand car which does not have an effective support system. Everyone wants a new car. Just because he is buying a second hand car due to some reasons ,it does not mean he has no aspirations of getting great treatment by the company.
This a cycle which has to be completed and in India without the support system companies will never be able to make inroads.
Last edited by nkghai : 14th August 2015 at 09:40.
|