Re: Nissan joins hands with MyTVS to strengthen service network Nissan entered India by outsourcing its sales & service network to Hover Automotive. That sure ended badly for customers, Nissan & the dealerships - related thread.
Then, Nissan accepted their folly and committed to building its own service network.
Now, the same idiots are outsourcing a crucial component again? Have they gone nuts?
Reminds me of Fiat's continuous shift of strategy & dilly-dallying. First with PAL, then direct, then a tie-up with Tata Motors, then direct again.
But these companies face an immense challenge in attracting entrepreneurs; no one is willing to invest in their dealerships due to poor sales. Which is why Nissan has no dealership in South or Central Mumbai. Fiat doesn't have a dealership here at all, not even in the distant suburbs (despite their HQ being here).
As a result, customers lose faith in the brand. I love my Sunny, but will never recommend a Nissan to anyone in Mumbai.
The Indian market has become a place where the big get bigger, and the small smaller. Only a handful of MNC players managed things well (e.g. Toyota), and fewer still got a late shot in the arm (e.g. Renault Kwid). Honda grew its market-share by entering the mass market, although that came with an equal amount of failures (Brio, Mobilio). Overall, the global biggies have failed to fight with Maruti & Hyundai. These two are relentless in their pursuit of sales, product & customer satisfaction, not putting a foot wrong. I'm full of admiration for how Maruti & Hyundai have defended their position in the market. |