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-   -   Lexus ES 300h launched in India at Rs. 55 lakh (https://www.team-bhp.com/forum/indian-car-scene/185470-lexus-es-300h-launched-india-rs-55-lakh-2.html)

Yes I understand that perfectly but then the price should have been 2.25x of the US price roughly, why is it 2x for one and 3x for the other ?

I think every time these guys bring in something new in our country, they add a line item in the invoice called "Aspirational Value".

And the number goes higher as the product becomes fancier.

I doubt there's a sensible logic between the prices of the car in the US and here. Most likely, they've benchmarked each car on what they *think* is its competition and priced it making sure the AV component is a generous figure.

A petrol sedan with CVT at this price? And up against Germans? I very much doubt its success in India. Novelty factor may see a few numbers. Thereafter, it may adorn star hotels porticos as high end taxi more than individual homes. People may buy L/Cruiser SUVs upwards of 1 cr. But big petrol sedans fall in no man's land. Even Germans petrol sedans had limited success vis-a-vis diesels.

Lastly, somehow Lexus, Acura, Infiniti look like glorified Toyotas, Hondas and Nissans. Heck, they even have models with just badges swapped, apparently.

Yes, there will be a difference as we have lower customs duties on CBU with 4 cylinders ( I believe less than 2500 CC or so ) due to which ES has a lower factor. That's the reason Porsche was able to price newer 718 - Cayman/ Boxter at lower prices than outgoing ones which had 6 cylinders. Similarly BMW imported lots of 320 & 520 CBU as these 4 cylinders qualified for lower duties.

Well, I think you are making calculations for the base model. The one coming to India has all the bells and whistles like premium sound, LED headlights, and ventilated seats. Spec up the US model to these features and the price comes to $53k or to around 33 lakhs. So, it is a 60% increase to 55 lakhs and I don't think it is too much for a CBU.

Lexus is nothing like a Toyota. The luxury and service you get from a Lexus is on another level. Well atleast that was the experience I got from my Lexus in the ME. http://www.wheelnmotor.in/blog/2010-...is-300-review/

Yes in India it is truly absurd pricing. But blame our govt for it.

Firstly this review you mentioned above has compared Lexus with a Corolla. Absolutely absurd.

Secondly, Lexus works abroad because it's VFM. In India though? Definitely not.

Compare it with a Mercedes C Class and that itself can beat this Lexus. E Class is in a different class of it's own even though both are priced similarly.

If Camry Hybrid was not offered in India, this could've been a better deal. But it is offered and yes this Lexus is a glorified Camry Hybrid. :)

http://www.business-standard.com/art...2401433_1.html

Timely interview. The very fact the he mentions that Lexus is not an expensive toyota in itself says that this comparison is loud and clear in customers mind and the management is aware of it. It pays to heed to majority opinion sometimes and then evaluate individually to form one's own opinion.

I think Lexus' intention is to provide suitable cars for its OWN toyota customers (say a Camry owner) to graduate within its family rather going over to Germans. So, they may not really go after sales initially.

Initial days the Lexus will have 'that' exclusivity factor as so far no one saw them on Indian roads but looks different with its 'in-your-face' front looks.

As things stand now, personally, I would choose the new E class over the Lexus offering.

It will take a decade for it to establish by which time the luxury market in India would also gather enough numbers for the companies to offer better value for money.

Woah!! Hold your horses buddy. Please lets us first agree to disagree and not force each others opinion down one's throat. :) Please read my post carefully and I am sure you will see me praising the luxury quotient of the Lexus. But that doesn't negate the fact that the 300h with the current pricing is competing with the likes of the E series when it is more or less beaten hollow even by the C everywhere except in service and space.

Do you think for a moment that Lexus or Toyota will reduce prices once the Lexus is localised? How many cars have you seen in the nations history that have their prices reduced significantly once localization happens (we are talking around 40% reduction here).

With regards to the review, the lesser said the better. I do not wish to comment on that. It tallks of a Lexus with a V6 motor that has better acceleration than the one launched here. And I definitely dont expect Indian customers to get treated like 7 star guests like the way customers are being treated in Kuwait. Atleast not in the near future.

Since the whole idea of a hybrid is fuel economy, CVT makes a lot of sense in such a car. There are only a handful of hybrids that are NOT equipped with CVT.

Yeah, so we know that CVT in a petrol car (non-hybrid) has this rubber-band effect. But in a hybrid, the battery supplies power to the wheels when the accelerator is floored, and lets the (petrol engine + CVT) combo catch up. Battery power eliminates the only significant disadvantage of a CVT.

That's in theory though, actual results might vary from one hybrid car to another! ;) Read up the Team-BHP reviews of Toyota Camry Hybrid

and Honda Accord Hybrid

I remember doing a case study in business school and please correct me if I have missed out on the facts -

When Toyota launched the Lexus brand, it was scoffed at. But in those days, it undercut its German rivals by a significant amount - I think it was either $15,000 or $20,000 while offering the same features. This led to its success.


Now that the brand is well established globally, they don't need to undercut their German rivals. In India, I doubt even they think they call sell their CBUs in large numbers - probably some long term game plan to establish the brand presence here before launching models in the affordable space.

As a WTO player, can India continue to impose the 125% duty or does it have to gradually reduce the rate?

I admit that I am not the target buyer because as of now I do not have the kind of money to throw on this car.
Having said that as an automobile enthusiast the look never looked good to me, never in photos and never in real life.
Have seen quite a few of them. The front is a copy of Audi gotee and those awkward angular lines to differentiate it from that. The rear tail lights are a clear copy of the BMWs with the red ridge on the lights curving upwards.
It definitely is a technically sound product but looks are just ghastly.

Instead of bringing in the 'lame duck' sedan they should have got this here first to add some Wow factor! The full fat Lexus LS 460.

The LS 460 has been superseded by the LS 500
This should be coming to India after it is introduced around the rest of the world later this year.

People said the same thing when Qualis was launched. I am sure people in India want a luxury sedan that they can drive without worrying when is it going to break down or when something is going to stop working. Give it time and people will start appreciating the attributes of the Lexus brand. Not for nothing they are the largest selling luxury car brand in USA.