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-   -   Rumour: Ford developing premium hatch for India & emerging markets (https://www.team-bhp.com/forum/indian-car-scene/189136-rumour-ford-developing-premium-hatch-india-emerging-markets.html)

India's premium hatchback draws attention. After Nissan rumoured to bring the Micra now Ford draws out its plan for this segment and beyond.

But launch is not anytime soon, the earliest being 2020.



Source

Its high time they did this.

They have some brilliant cars in other markets which they can get here.
If it wasn't for the stupid tax exemptions we had, we could have the full size Aspire sedan sold in South America.

On the other hand, Hope they get some yummy engines with the premium hatch.

Looks like GTO absolutely nailed it earlier today, while discussing Ford's upcoming plans, in this thread - :thumbs up

On another important note, they mentioned this -
Could only mean one thing and one thing only. The dragon engine series will debut on the Ecosport facelift. clap:

A reliable Ford birdie shares this info:-

Three test mules of this premium B563 hatchback are now doing the rounds inside and around Ford's Sanand plant, heavily camouflaged. They haven't ventured out into open roads/highways yet. Birdie says that the B563 looks beautiful, even under all the camouflage.

Also, the B563 hatch will remind one of the current Figo from the front and side but has an all-new, striking rear profile. Compared to the Figo, it is bigger in size, has all-new front & rear bumper sections, hood and bonnet as well as a very different headlamp design line, and will come with bigger displacement engines. Overall look of the B563 is very striking, and the front silhouette will remind one of the B-MAX mini MPV.

The export version of this premium hatchback from Ford is based on the "B562E" platform (Figo/Aspire). This project is under development since mid-2016.

Recently, there has been a shortage for transmission systems for these two projects so production at Sanand for this month will take a small hit.

That is very good news indeed. Looking at how aggresively Ford is trying to bring down service costs, I think this Hatch could be a hit if:

• Ford gives it the potent Dragon 1.5 Litre engines, which is most probably going to be the case
• Interior quality is not compromised (Yes, Figo twins anyone?)
• Build quality is retained and we get those usual Ford characteristics back
• Again, those trademark Ford characteristics also include the handling and driving dynamics, both of which were compromised in the Figo twins
• The car is priced and marketed well. While I can vouch for pricing, marketing is something I still can't get my head around. Remember, the poor Endy's yoyo pricing and the Ecosport feature list goof ups?

To put it simply, I expect this hatchback to feel like it fits the Indian market (Feature list, FE, et all), BUT, I want it to feel like a global product in essence, like the i20 does.

Ford HAS to get these things right in order to succeed. The success of the premium hatch segment has both positive and negative repercussions. If you do well, you are a runaway success (Baleno and i20), but don't give it the best shot and the public will turn a deaf ear. It is do or die IMHO.

But 2020? Does your birdie peg the launch happening anytime sooner, given that it already has test vehicles running around in its factory?

The Fiesta hatchback is almost 4M in length. Just needs a little butt job to bring it under 4M.

Why would Ford not introduce that instead of waiting for 3 years for this new hatch?

It is one car where the hatch looks better than the sedan. Get the 1.5 Diesel for volumes and Ecoboost for sport version.

Why don't we get the Ford Focus to compete with the Punto Abarth & Polo TSI ? I'm salivating at the thought !!! Come on Ford get serious about India

If they already have test mules and are looking transmission systems in numbers enough to hit production, are they close to producing it? I'm looking for something in that segment and the current offerings do not excite me. :D

Just put an Ecoboost with at least 125 PS into this and it would be ideal. Put in a DCT too and I'll be the first customer !! On a serious note this is the perfect product to fill the gap in their product portfolio, but I don't believe that this is the path they find fit.

-Being under 4m, I don't think they will find any more space in it than the Ecosport
-Keeping it above the Figo definitely means it will be cross shopped with the Ecosport
-Ford already has a new Fiesta globally which has more space than the last one and should do very well if launched as a hatch( for the sedan they obviously need a longer wheelbase). Hope they don't have to invest too much into the R &D as they need to counter the Baleno which has fantastic pricing. Within a price delta of 30-40k,I wouldn't think twice about which car to buy (It would the Ford)

Thanks!

The only thing that worries me is the 'made for India & emerging markets' part. The EcoSport is truly a world class product, and so is the Endeavour. My wishlist was for a European premium hatchback brought here; Made for India is industry language for cheap + light + stripped down.

I don't get one thing. Why is Ford developing a hatchback for Asian markets when the fiesta hatchback is already available? New generation launched, has better space and interior quality etc.
Also ford won't be selling the fiesta in the US, so they could make the fiesta here .
I don't understand why they are spending money on a new car entirely? They messed up the Figo due to its poor petrol engines and so so interiors.
Might as well save the money and deliver a proper hatchback the first time, rather than a half baked product and them improve on it.

I guess the new fiesta won't be launched in the sedan form,but that shouldn't stop them from modifying the existing fiesta. I doubt it would be more expensive to create a sedan version of the fiesta than design a New car from ground up.
Hope Ford gets its act together. It really responds slowly to any market situation.

That would be some wishful thinking, the Focus is a class ahead of the Polo and the Punto. New Fiesta is where it should be at but I doubt if people would choose it over Baleno and I20.
I wish they just launch something from their European portfolio, as the last time Ford developed something with India in mind, the result was not very "Ford" (Aspire).

I get a bit saddened whenever i hear the phrases "Designed for India & emerging markets". It always reminds me of the Etios/Liva.

What is the problem is taking the Fiesta Hatchback from the EU/UK and launching it here?

Globally, the Fiesta competes with the Polo & i20 in the supermini class.
What is the difficulty here, in India?

A good product with a good price will never fail!


That is because the Focus competes with Large Hatchbacks like Golf, Astra, i30, Megane etc, which are from a complete segment above.

Any announcements containing 'emerging markets' and 'cost efficient/competitive' are just PR-speak for el cheapo quality.

The only premium bit will probably be the absurd price-tag.