[TusharK]

BMW has launched a limited-edition model of the 3-Series sedan named as the Shadow Edition. The Shadow Edition will be available in two variants - 320d Sport and 330i M Sport priced at Rs. 41.40 lakh and Rs. 47.30 lakh (ex-showroom, India) respectively.



On the outside, the 3-Series Shadow Edition gets a twin-kidney grille finished in gloss black flanked by smoked headlamps. The rear features a set of smoked tail lights and a black chrome exhaust tip. The car rides on new 18-inch alloy wheels. The centre console houses an 8.7-inch infotainment system offering Apple CarPlay and Android Auto connectivity options. The infotainment system is hooked up to a 205 W audio system. Both models get contrast stitching on the instrument panel.

The 320d Sport Shadow Edition comes with interior trim in Fine-wood trim Ash Grain with Pearl Chrome highlights. It gets a Sport steering wheel with gear shift paddles and red stitching. The vehicle key has matching red trim as well. The 330i M Sport Shadow Edition gets leather Sport seats with interior trim in Dark Aluminium Carbon with Pearl Chrome highlights. The interior features an M-style cockpit with a multi-functional instrument cluster and M leather steering wheel. It gets the M logo on the door sills and an M strip on the vehicle key.



Both models are based off their respective standard offerings. The 320d Sport is powered by a 2.0-litre, 4-cylinder diesel engine that produces 188 BHP @ 4,000 rpm and 400 Nm of peak torque @ 1,750-2,750 rpm. The 330i M Sport employs a 2.0-litre, 4-cylinder turbocharged petrol engine that makes 248 BHP @ 5,200 rpm and 350 Nm @ 1,450-4,800 rpm. Both variants come equipped with an 8-speed automatic transmission.

Standard safety features offered on the 3-Series Shadow Edition include 6 air bags, ABS with brake assist, Dynamic Stability Control (DSC), Dynamic Traction Control (DTC), Cornering Brake Control (CBC), ISOFIX child safety seat mounting points and runflat tyres among others. The Shadow Edition models are available in 5 colour options - Alpine White, Black Sapphire and Sunset Orange. The Mediterranean Blue is available on the 320d Sport, while the 330i M Sport is offered in Estoril Blue.

Link to Team-BHP News

[Sahil]

You missed quoting the critical last line from the ACI article: "BMW is set to reveal the all-new, seventh-generation 3-series later this year." - They badly need this launch!!
BMW has been struggling with this gen 3 series ever since it was launched, it been selling on heavy discounts YOY.

[F2005]

Originally Posted by TusharK

The centre console houses an 8.7-inch infotainment system offering Apple CarPlay and Android Auto connectivity options.

I don't think they offer Android auto. Even their latest models don't support Android Auto.
Please correct me if I am wrong.

[lamborghini]

Originally Posted by Sahil

You missed quoting the critical last line from the ACI article: "BMW is set to reveal the all-new, seventh-generation 3-series later this year." - They badly need this launch!!
BMW has been struggling with this gen 3 series ever since it was launched, it been selling on heavy discounts YOY.

Honestly, the C - Class aside, this segment doesn't see great sales - especially with the more practical X1 and the larger 5 series / 3GT which is just a stretch away. Don't expect the new 3 series to really set sales charts on fire either, and will probably continued to be overshadowed by the brilliant looking C-Class.

Either ways, that off topic enough for this post. The shadow edition seems to be another stock clearance from BMW, similar to the X3 edition sport and other 'jazzed up' variants.

I would to see the smoked headlights and tail-lights in better detail though - I bet they would look brilliant with a darker exterior shade, like the Blue.
Are those 328i rims?

[Acharya]

I wonder why luxury carmakers price these cars at these price points and offer huge discounts thereon. Eventually, customer ends up paying escalated road taxes, TDS and insurance costs due to high ex-showroom price, despite getting 5-8 lakhs discounts.
While I understand, initial lot of customers do pay these inflated prices for first 4-6 months of launch, before the discounts roll in.
These German marques could attain much higher overall sale if they price reasonable, for example if Bangalore prices were like below -
1. Entry level sedan (3/A4/C) at 31-35 Lakhs ex showroom
2. Entry level SAV (X1/Q3/GLA) at 32-36 Lakh ex showroom

What do they gain by positioning it 8-10 lakhs higher and giving out huge discounts?
Has it got something to do with transfer pricing, as most of these cars are CKDs?

[karan561]

Originally Posted by lamborghini

Honestly, the C - Class aside, this segment doesn't see great sales - especially with the more practical X1 and the larger 5 series / 3GT which is just a stretch away.

^ +1 to that

Are those 328i rims?

Yes, style 397 but with blackened bits.