Team-BHP > BHP India > The Indian Car Scene

Thread Tools Search this Thread
Old 5th August 2018, 20:45   #1
Senior - BHPian
Join Date: Jan 2014
Location: mum,lko,kolkata
Posts: 1,014
Thanked: 1,111 Times
Default Mahindra plans premium luxury cars on Marazzo’s platform

Just recieved this in the in-box from MotorBeam - "Mahindra Plans Premium Luxury Cars On Marazzo’s Platform"
( :

"Mahindra’s first true attempt at the multi-purpose vehicle segment will take place with the Marazzo that will be introduced in India in the upcoming festive season. And the company won’t stop at it. It will continue its SUV onslaught with other premium vehicles that will be based on the Marazzo.

Mahindra has begun considering entering the premium car space. The cars will be based on Marazzo’s platform which in itself is new. Mahindra had earlier talked about making a modular platform that will have a lifecycle of 10-15 years and this might be it. The platform is even designed for SUV(esque) cars which will further help in the company’s ambition.

The Mahindra Marazzo will become the company’s longest and widest car when it is launched. Not only this, it will also weigh less than most other vehicles that Mahindra has made so far. This has been made possible because of extensive use of aluminium. The Marazzo has international roots as it has been designed in collaboration with Pininfarina Design and Engineering. Mahindra also owns a controlling stake in this company.

Mahindra has time and again shown clear intentions of shifting its focus from regular mass market cars to the premium segment. It is also giving its dealerships a makeover to facilitate upcoming premium models. The Marazzo will be a 7-seater MPV that will be positioned in between the Maruti Ertiga and Toyota Innova.

Another premium car that Mahindra has lined-up is the rebadged second-generation SsangYong Rexton (aka XUV700) which should be launched by the end of this year. There is also a sub 4-metre compact SUV that is expected to be sold through the Mahindra Prime Zone (premium zone). With the discontinuation of its Verito and Verito Vibe models, the company currently has an all SUV portfolio in India and this won’t be changing anytime soon."

Last edited by shashanka : 5th August 2018 at 20:47.
shashanka is offline   (6) Thanks Reply With Quote

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Similar Threads
Thread Thread Starter Forum Replies Last Post
Tata Motors hops on to platform sharing with Advanced Modular Platform JayPrashanth The Indian Car Scene 20 3rd September 2013 12:46
Force Motors plans Fortuner rivaling premium SUV JayPrashanth The Indian Car Scene 21 6th August 2013 20:31
ET: Luxury cars at throwaway prices! article on pre-owned luxury car business aditya101 Super-Cars & Imports in India 51 17th June 2009 17:52
Sales of Premium Luxury cars in India!! CaliforniaKnight Shifting gears 5 3rd August 2005 16:31

All times are GMT +5.5. The time now is 11:32.

Copyright ©2000 - 2019,
Proudly powered by E2E Networks