MG Motor India announces tie-up with Myles

TusharK · 25th January 2019, 16:59

MG Motor India has partnered with Myles - a car sharing and subscription company. The partnership will enable customers to experience the upcoming MG Hector SUV on a subscription basis.

MG Motor India announces tie-up with Myles-mg-myles.jpg

The Hector is expected to be launched in Q2 of 2019. Customers will be able to book test drives and avail courtesy car benefit through the Myles platform. The subscription model will also be available for MG's electric vehicle that the company plans to launch by the end of this year.

MG Motor plans to set up 110 sales and service touchpoints at the start of sales. Apart from these touchpoints, the company plans to leverage Myles' existing network that is spread across 21 cities. The tie-up between both companies is believed to be valued at Rs. 250 crore in the first phase.

Link to Team-BHP News

GTO · 29th January 2019, 09:42

Interesting to see just the kind of strategies, tricks & games that new players have to adopt to stand out from the crowd. They had better price it well. Today's subscription rates simply don't make sense as they are more expensive than buying a car (unless you rent the vehicle back onto the system, which has its own set of challenges).

S.MJet · 29th January 2019, 09:55

Looking at current skewed Indian market, new players very well understand that traditional attributes like VFM product, feature lists, performance, quality etc. alone will not much of a difference. They need to find new/innovative marketing methods to have their presence felt. Overall good IMO for the customers and industry.

25th January 2019, 16:59	#1
TusharK Senior - BHPian Join Date: Jul 2017 Location: Pune Posts: 6,747 Thanked: 59,306 Times	MG Motor India announces tie-up with Myles MG Motor India has partnered with Myles - a car sharing and subscription company. The partnership will enable customers to experience the upcoming MG Hector SUV on a subscription basis. The Hector is expected to be launched in Q2 of 2019. Customers will be able to book test drives and avail courtesy car benefit through the Myles platform. The subscription model will also be available for MG's electric vehicle that the company plans to launch by the end of this year. MG Motor plans to set up 110 sales and service touchpoints at the start of sales. Apart from these touchpoints, the company plans to leverage Myles' existing network that is spread across 21 cities. The tie-up between both companies is believed to be valued at Rs. 250 crore in the first phase. Link to Team-BHP News
	(4) Thanks

29th January 2019, 09:42	#2
GTO Team-BHP Support Join Date: Feb 2004 Location: Bombay Posts: 71,506 Thanked: 309,478 Times View My Garage	Re: MG Motor India announces tie-up with Myles Interesting to see just the kind of strategies, tricks & games that new players have to adopt to stand out from the crowd. They had better price it well. Today's subscription rates simply don't make sense as they are more expensive than buying a car (unless you rent the vehicle back onto the system, which has its own set of challenges).
	(4) Thanks

29th January 2019, 09:55	#3
S.MJet BHPian Join Date: Feb 2012 Location: Navi Mumbai Posts: 675 Thanked: 1,191 Times	Re: MG Motor India announces tie-up with Myles Looking at current skewed Indian market, new players very well understand that traditional attributes like VFM product, feature lists, performance, quality etc. alone will not much of a difference. They need to find new/innovative marketing methods to have their presence felt. Overall good IMO for the customers and industry.
	(2) Thanks