Re: Tata Motors to drive into smaller towns via tie-ups with Oil Marketing Companies Smart move by Tata Motors.
They have a unique system wherein the customer support, lock, stock and barrel puts the entire blame for any issue on the dealer, whether they deserve it or not. Cause when you try informing Tata of an issue via the TMSC app/email, a complaint is raised against a dealer, there's no option to 'refer' your case. So in these cases, the dealer gets dejected as to why the customer has raised a complaint for 'warranty claim' or product niggles. And the only way to gain attention of higher ups is by constant bombarding on twitter, that too if you tag Pratap Bose and Vivek Srivatsa, rain dancing outside the dealership and uploading the video on Youtube or getting a thread started on Team-BHP.
Now, with the above Govt of India inspired customer support, they plan on tying up with the Govt of India to sell cars. In places where Maruti is probably their 'dada'. Good luck wooing customers in these small towns, in the presence of Maruti's butter smooth customer support and logistics. Even if this idea does work out, Tata's customer support will ensure to run things into the ground. |