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Originally Posted by kiku007 “Cyclical degrowth (not even recession)” – That’s a nice term, I guess. It’ll be very useful for the next couple of years at the minimum.
Check for data that include GDP, Per-capita income and car ownership data from India, China and South Korea for the past three decades. Based on the history, current situation and the forecast, I don't think there’s going to be explosive growth and subsequent demand for cars like the Seltos in the next five years. Beyond that, I don’t know. If you think otherwise then I’d love to hear how and why. Is it because the "Cyclical degrowth" will self-heal itself?
Sure yeah, companies like GM, Nissan and Honda do deserve brickbats for their performance. Markets like India and China have always been challenging for global automakers. The learning curve was steep. They poured money if they thought there was light at the end of the tunnel. But that's not happening anymore, is it? |
Economic cycles are intrinsic to any and all market driven economies. This has been observed from the mid 17th century on when free maket economies started appearing. Take the US, just from 1950-YTD, they have had 10 such cycles, the only variable here is how long does each phase (Growth > Peak > Contraction > Recession)
Growing at the average of 5% we are now is not 'recession' by any yardstick, except unless it is a political agenda pushing the narrative that "the Indian economy has been ruined by Modi".
Indian cycles since 1990 seem to run for 3 odd years (we don't have data on this unlike the US does and this is my observation) and we are midway through our contraction phase. India and China have for the past 3 decades skipped the recession phase and we go right back to Growth phase. China though given the extent of state control is an outlier in the past 200 years (as they also didn't have a colony they could rob like pretty much all Western nations did)
On market size, as I have already pointed out, India went from not even in the top 15 markets in 1990 to around rank 11-12 in 2008 and is now the 4th largest automarket in the world and on track to be the 3rd largest in the next 2-3 years. These are facts.
Look at some production numbers,
1990 - India produced 350,000 vehicles total. SK 1.4 Mn vehicles, China 500,000 vehicles (will use this same order India / SK / China below minus the text)
2000- 800,000 / 3 Mn / 2Mn
2010 - 3.5 Mn / 4.2 Mn / 18 Mn
So from 2000 to 2020, India expanded production 4 fold while S Korea managed to achieve a fraction of this growth, China though is in an entirely different league.
2019 - 5.3 Mn / 4 Mn / 28 Mn
India is tracking China by around 15 years (our reforms came about 11 years later and were / still is weaker) while Korean auto market has actually reduced.
If you track economy to auto market size, the Indian market will double this coming decade (unless we count the market disruptions like EV's, ride sharing which are still nascent). If you look at Japan, their production has contracted by 30% in this same time period (from 1990) when their economy was at a peak.
By any yardstick, the growth has been both explosive in both percentage and absolute numbers and consistent.
Whether Kia / Hyundai will be # 1 is dependent on their market offerings. The very fact that Kia has gone on to become the #4 ( or is it 5?) in the Indian automarket purely on the basis of 1 + 15 lakh car should tell you about the appetite the market has.
This is where I would link the likes of Honda, GM who despite having spent years in the market could not come up with one compelling market offering (aside from Beat and City respectively) and the blame is entirely on them.
Multiple studies have put Indian per capita income in 2030 (just a decade from now) on a nominal basis to be around $ 6,000 (a 3 fold increase), and with the larger auto market (accounting for disruptions) coupled with a massive infrastructural boost esp in the highway sector, this sector is imo going to see a massive growth phase.