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Originally Posted by typeOnegative We have a lot of cases where manufacturers compare their products to those of the competition. Case in point being the Hyundai ad campaigns targeting Maruti etc. My question is how exactly are the ads for these campaigns designed? The manufacturer gives the brief and the agency executes. That should be logical. But is there a case for the agency to go out of its way and get performance parameters and compare products? |
Hey TypeO,
A lot of work and follow ups are required in terms of deciding , making and executing an Ad campaign for the Automobile manufacturers, or i should say for all the Clients.
Generally the homework is done by the manufacturer in terms of providing the sufficient information to the agency for the creatives. Like specs of the car, performance, comparison etc etc. Then a creative team from the manufacturers and the agency decide upon the tag lines for the campaign to promote the product.
A set of images and taglines and required information is then passed on to the desgin team for the execution, until the final Ad is ready (for Print media). The ad is then sent to the creative team of both the client and the agency to review for the necessary changes. During the making of the ad it is expected that a member of the creative team is rattling his brains too during the designing, and giving feedbacks.
After Effects: if the ad is not upto the mark according to the client then it goes for a toss in other words new design to be layed out by the designer so there is more work on the same.If approved then, as usual, printed in Magazines and news papers and hoardings, again with the help of the media planner and media buyer. Different creatives are made for different mode of advertising( Monthly Magazines, news paper, hoardings) to get the maximum mileage and reach. At times its just one creative used for all the means to get it registered in the buyers head.
Coming Back to your Question type0? Now if the creative team or the design team (agency) is really a big car enthusiast he will definately do his homework to give his best shot. (i am sure he will also be on TEAM-BHP
) . Usualy the agency guys and the design team do their set of work in terms of comparison and performance parameters in order to service the client at its best, and come up with more innovative and catchy creatives, to keep the client tied to them. If not upto the mark then the client starts looking for a different agency in terms of creatives. Again its one big sea where the best of creatives by different agencies are presented to the client so that they vouch for their agency.
I hope this answers your question, I am not really good at it but did try to answer your question according to my opinion towards it.
Please correct me if i am wrong at any statement or information that i have provided, i would love to learn more on advertising and how it works, so any information would be more than just a Help. Afterall everybody is learning.
PS: I am not an from any Agency or a creative team.