Team-BHP > BHP India > The Indian Car Scene

Thread Tools Search this Thread
Old 30th April 2007, 05:27   #1
Senior - BHPian
mithun's Avatar
Join Date: Jan 2006
Location: Cochin
Posts: 2,078
Thanked: 127 Times
Default Ford on service drive

Ford India has embarked on a marketing programme that aims to ensure a trouble-free experience for Ford vehicle owners.

According to a press release, the programme includes expansion of its Brand@Retail dealerships in key markets and implementation of Ford's global `Qualitycare' and Body Shop Quality Care certification programme at Ford dealerships and service centres.

Ford will launch 20 new dealerships across India by end-2007; currently it has 116 dealerships in 75 cities. In the coming weeks, the company will inaugurate new dealerships in Ahmedabad, Vadodara, Kota, Bangalore and Navi Mumbai.

Ford plans to extend its global QualityCare certification to 20 more service facilities in key cities and the Body Shop Quality Care certification to eight more facilities.

The Hindu Business Line : Ford on service drive

Whatever they do, from my own experience Ford A.S.S is getting worser and worser and they are not able to manage the increasing population of Diet Diesels !!!
mithun is offline   Reply With Quote
Old 30th April 2007, 12:01   #2
Team-BHP Support
GTO's Avatar
Join Date: Feb 2004
Location: Bombay
Posts: 54,992
Thanked: 140,951 Times

Good marketing talk, but what does it actually equate to for Ford owners?

I think what they mean is better training, inspection and certification of service centers. But again...good marketing talk. I hope they deliver because the Ford A.S.S. is taking a beating in some markets.
GTO is offline   Reply With Quote
Old 30th April 2007, 15:27   #3
VC12's Avatar
Join Date: Apr 2007
Location: Hyderabad
Posts: 297
Thanked: 0 Times

Thats a point, it matters when Ford owners get a better and niche services.

Value add and propmtness in turnaround would make the difference, most impotantly Ford should seriously think of workinga a competitive packs for its accessories and works which invites many Ford customers back and finally backing with Quality acre would work wonders...
VC12 is offline   Reply With Quote
Old 30th April 2007, 21:28   #4
Senior - BHPian
1100D's Avatar
Join Date: Jun 2006
Location: Calcutta
Posts: 4,354
Thanked: 3,712 Times

Marketing speak aside, they would have to have stricter quality control on spares. I have had multiple instances of same parts failing over and over again (Fuel Pump, Diverter Valve, Reversing Light switch) on my 2004 Ikon 1.6. I came to know that, as much the Ford workshop guys wanted me to beleive otherwise, I was not the only one facing these problems. They would also need better training of people who are actually going to do the job, rather than the ones that are going to be smiling and showing their teeth on the outside but having no clue inside.
1100D is offline   Reply With Quote

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Similar Threads
Thread Thread Starter Forum Replies Last Post
My Mercedes, My Service - Digital interactions, fast service and service plans up to 200,000 km dZired The Indian Car Scene 3 20th July 2016 16:05
Kairali Ford - Bad Ford Service in Kottayam motorguy Indian Car Dealerships 3 6th September 2012 12:27
Ford India 'Quick Service' station starts at NCR Ford nitinralli Indian Car Dealerships 2 22nd November 2009 08:27
Ford Owners Hyderabad - Beware of fortune ford Service vinukm The Indian Car Scene 0 11th July 2009 19:21

All times are GMT +5.5. The time now is 18:30.

Copyright 2000 - 2019,
Proudly powered by E2E Networks