Mahindra to open Advanced Design Centre in the UK

TusharK · 7th May 2021, 13:03

Mahindra has announced the setting up of the Mahindra Advanced Design Europe (M.A.D.E.) in the West Midlands, UK. It will be operational from July 1, 2021.

M.A.D.E. will be a part of the Mahindra Global Design Network that includes the Mahindra Design Studio in Mumbai and Pininfarina Design in Turin, Italy. The centre is being set up to strengthen the brand’s design capabilities across automotive, farm equipment and 2-wheeler sectors. It will play a role in all future automotive and mobility products including Born EV SUVs.

M.A.D.E. will also leverage the skills, experience and expertise of the designers from the Coventry region. It will also support the creation of skilled design roles, drawing from Coventry University, Royal College of Art and other design colleges in the UK and Europe.

Link to Team-BHP News

arnabchak · 7th May 2021, 17:29

And the exceptional Pratap Bose will likely head the MADE project.
Given his resignation from Tata Motors and his joining M&M and his keenness to stay in UK, it is a win win situation for both Bose & M&M.

7th May 2021, 13:03	#1
TusharK Senior - BHPian Join Date: Jul 2017 Location: Pune Posts: 6,295 Thanked: 56,060 Times	Mahindra to open Advanced Design Centre in the UK Mahindra has announced the setting up of the Mahindra Advanced Design Europe (M.A.D.E.) in the West Midlands, UK. It will be operational from July 1, 2021. M.A.D.E. will be a part of the Mahindra Global Design Network that includes the Mahindra Design Studio in Mumbai and Pininfarina Design in Turin, Italy. The centre is being set up to strengthen the brand’s design capabilities across automotive, farm equipment and 2-wheeler sectors. It will play a role in all future automotive and mobility products including Born EV SUVs. M.A.D.E. will also leverage the skills, experience and expertise of the designers from the Coventry region. It will also support the creation of skilled design roles, drawing from Coventry University, Royal College of Art and other design colleges in the UK and Europe. Link to Team-BHP News Last edited by TusharK : 7th May 2021 at 13:05.
	(8) Thanks

7th May 2021, 17:29	#2
arnabchak Senior - BHPian Join Date: Sep 2009 Location: MH-04 Posts: 1,346 Thanked: 1,162 Times	Re: Mahindra to open Advanced Design Centre in the UK And the exceptional Pratap Bose will likely head the MADE project. Given his resignation from Tata Motors and his joining M&M and his keenness to stay in UK, it is a win win situation for both Bose & M&M.
	(1) Thanks