Should manufacturers do a Maruti-Launch petrol model first Call it co-incidence but this is the second time that Maruti plans to launch their petrol model first and then launch their diesel models after the initial novelty with the model fades.
Lets take the maruti swift,initially maruti sold only as a petrol version and there was so much demand for the vehicle ,but the same does not seem true now that they are offering discounts of about 26,000 on the petrol swift.But did they not sell for quite a while without maruti help.Even if maruti disagrees diesel swift has certainly hit the petrol model and resale value will also take a hit with such discount schemes.Had maruti launched a petrol and diesel swift simultaneously would the same figures have been achieved from the petrol swift.How many would go in for the ZXi model now when a similarly priced VDi model is available,be it that the VDi does not come with all the bells and whistles of the ZXI model.Capacity constraint is a nice excuse to hide the strategy.
Now lets take the hyundai verna,ford fiesta,these models were launched with diesel options simultaneously and though I have no detailed sales figure my gut feeling is diesel is outselling the petrol models.Similarly with Logan I feel mahindra may have a tough time selling the 1.6 petrol version especially.I have a feeling that initially had toyota sold the innova petrol model alongside the diesel qualis for a while,the petrol model would not have done so badly.Where these manufacturers actually better off in launching their diesel car a while after their petrols sold.[Dont know if fiat is following this trend with their palio's]
The SX4's value is nearly double that of the swift so when the diesel SX4 is launched would the early buyers of the Petrol SX4 suffer in terms of resale value especially if mileage is on the lower side of cars like the NHC,and the Hyundai verna petrol.
Diesel variants in the family are certainly cannibalizing sales of the petrol variants of the same model but should petrol cars be given a slight advantage by launching them first in the market. |