Kia opens its first digital showroom in Mumbai

TusharK · 30th July 2021, 18:58

Kia has inaugurated its first digital showroom in India. It is located at Prabhadevi, Mumbai.

Kia opens its first digital showroom in Mumbai-2019kiaseltos12.jpg

The new digital showroom is spread across 606 sq. ft. and has five vehicles on display. It is equipped with 3D configurators with a digital catalogue, a Heritage wall, Digital Spec Boards and a media wall. The content displayed in the showroom is controlled directly by Kia India.

The digital showroom concept aims to minimize the investment and operational challenges of the dealership. Kia plans to launch three more showrooms based on the same concept in Delhi, Chennai and Bangalore by the end of this year.

Akshay6988 · 30th July 2021, 19:56

This may sound like a stupid question, but will these 'digital' showrooms have actually display vehicles and test drive cars or no ? Or is this different than the usual dealerships ? Car is something that you can't feel "digitally", one has to sit in it, drive it, touch it to understand what he/she's buying.

30th July 2021, 18:58	#1
TusharK Senior - BHPian Join Date: Jul 2017 Location: Pune Posts: 6,272 Thanked: 55,835 Times	Kia opens its first digital showroom in Mumbai Kia has inaugurated its first digital showroom in India. It is located at Prabhadevi, Mumbai. The new digital showroom is spread across 606 sq. ft. and has five vehicles on display. It is equipped with 3D configurators with a digital catalogue, a Heritage wall, Digital Spec Boards and a media wall. The content displayed in the showroom is controlled directly by Kia India. The digital showroom concept aims to minimize the investment and operational challenges of the dealership. Kia plans to launch three more showrooms based on the same concept in Delhi, Chennai and Bangalore by the end of this year.
	(8) Thanks

30th July 2021, 19:56	#2
Akshay6988 BHPian Join Date: Mar 2020 Location: Pune Posts: 405 Thanked: 2,263 Times	Re: Kia opens its first digital showroom in Mumbai This may sound like a stupid question, but will these 'digital' showrooms have actually display vehicles and test drive cars or no ? Or is this different than the usual dealerships ? Car is something that you can't feel "digitally", one has to sit in it, drive it, touch it to understand what he/she's buying.
	(4) Thanks