Hindustan Motors : History

v12 · 23rd May 2004, 14:54

Hindustan Motors was set up during the Second World War in order to produce motor vehicles for the burgeoning Indian middle-classes. Because of the fact that India was still very much a part of the British Empire, it was inevitable that ambitious industrialists based in India would look back to the homeland to provide the manufacturing technology and facilities. Successfully established, the company's first product – the Landmaster – duly entered production in 1942. Essentially an Indian-built version of the original Morris Oxford, it marked the beginning of a long-lasting and fruitful relationship between Morris Motors and Hindustan.

Production history

During the early 1950s Hindustan extended their arrangement with Morris Motors by commencing production of the Morris Minor. Interestingly renamed the "Baby Hindustan" for local consumption, the Minor would prove to be something of a success.

The next generation Morris Oxford (Series III) entered production in India in 1957, following its withdrawal from the UK market. This arrangement made a lot of sense because the car's tooling was moved lock, stock and barrel from the UK and it enabled Hindustan to produce the car very much on their own terms. This new model was named Ambassador, and would prove to be the mainstay of Hindustan's production well into the new millennium.

The next new model would not arrive until 1980, when the Contessa (essentially, a localised version of the 1972 Vauxhall Victor FE) went into production after its tooling was sold to Hindustan Motors by General Motors.

Source : Austin Rover

Also read : History of the Ambassador

arun1100 · 27th March 2010, 12:34

HM will most probably become History now.. Sad!

imp! · 27th March 2010, 15:06

Quote:

Originally Posted by arun1100

HM will most probably become History now.. Sad!

Indeed, but they were there when India needed them, they have not been able/shown no interest in becoming a modern manufacturer like Tata/Mahindra.
I for one will not be sad to see a dearth of new ambassadors in the future.

aargee · 27th March 2010, 15:44

This is a good example to show one has to move with the times to adopt new technology to stay with competition & if not will cease to exist. I sincerely wish HM come up with some good strategy to stay in competition & their exit from automobile industry remains as rumour.

chax · 27th March 2010, 16:09

yes indeed the ambassador of yesterday should be revived , a new fresh design something in the likes of the holden efigy concept could bring back the amby to desirable status

chennai-indian · 27th March 2010, 16:22

I have absolutely no respect for H.M. They thrived in an era of controls which created artificial scarcity and did nothing after liberalization to move forward. We old timers can wax nostalgic (I learned driving in an Ambassador- with the gear lever on the side of the steering - what to call it - a hand shift?) about the good old days but have no respect for a company that essentially threw away the golden opportunity it had to come good.

arun1100 · 27th March 2010, 16:33

My friend recently bought a New Ambassador as a Govt. official car.. He had an Innova too and the salesman knew about it. During delivery of the Amby, the salesman told him " Saar, use Innova for long drives as unlike old Ambys new Ambassadors are not reliable and safe for long drives!" This reality! Their quality has gone nuts these days.

samsag12 · 27th March 2010, 17:40

IMHO HM is/was simply a money making firm. They concentrated on increasing their sales volume and never thought of providing customers with latest technological upgrades. Whenever they were forced to do some upgrades they did that simply to survive in the market and not to mention their 90% sales coming from Govt. depts. And now when more alternatives are adopted by the govt.HM is in rumors of closure. No offense meant to anybody this is just my opinion.

designersf · 31st March 2010, 12:04

There are quite a number of fans in India for the Amby and why not resurrect it with a modern design like the Mini, Fiat 500 and Beetle?

HammerHead · 31st March 2010, 15:56

HM did not put any efforts to change with the time. They are still where they were 50 years back!! IMO HM and PAL are the worst examples in Auto sector when it comes to managing the brand. Nothing will bring then up from where they are today.

yogeshnaik · 31st March 2010, 16:01

HM had a very good Contessa Classis too with Isuzu engine, but short lived. Now they are also marketing Mitsubishi vehicles.

ampere · 31st March 2010, 16:18

Nice one ! Not to rob away V12's credit, but where is sidcarindica ?

Grafin · 31st March 2010, 19:28

Quote:

Originally Posted by designersf

There are quite a number of fans in India for the Amby and why not resurrect it with a modern design like the Mini, Fiat 500 and Beetle?

For that, a company like BMW should buy Ambi or the company(HM) should be run by people with something inside their heads.

Ambi could've been a cult classic car if HM had upgraded it from time to time.

Now Ambi should have the basic decency to roll over and die.

23rd May 2004, 14:54	#1
v12 Distinguished - BHPian Join Date: Feb 2004 Location: Mumbai Posts: 6,739 Thanked: 7,213 Times View My Garage	Hindustan Motors : History Hindustan Motors was set up during the Second World War in order to produce motor vehicles for the burgeoning Indian middle-classes. Because of the fact that India was still very much a part of the British Empire, it was inevitable that ambitious industrialists based in India would look back to the homeland to provide the manufacturing technology and facilities. Successfully established, the company's first product – the Landmaster – duly entered production in 1942. Essentially an Indian-built version of the original Morris Oxford, it marked the beginning of a long-lasting and fruitful relationship between Morris Motors and Hindustan. Production history During the early 1950s Hindustan extended their arrangement with Morris Motors by commencing production of the Morris Minor. Interestingly renamed the "Baby Hindustan" for local consumption, the Minor would prove to be something of a success. The next generation Morris Oxford (Series III) entered production in India in 1957, following its withdrawal from the UK market. This arrangement made a lot of sense because the car's tooling was moved lock, stock and barrel from the UK and it enabled Hindustan to produce the car very much on their own terms. This new model was named Ambassador, and would prove to be the mainstay of Hindustan's production well into the new millennium. The next new model would not arrive until 1980, when the Contessa (essentially, a localised version of the 1972 Vauxhall Victor FE) went into production after its tooling was sold to Hindustan Motors by General Motors. Source : Austin Rover Also read : History of the Ambassador
	(1) Thanks

27th March 2010, 12:34	#2
arun1100 Senior - BHPian Join Date: Jun 2009 Location: Bangalore Posts: 2,087 Thanked: 5,577 Times View My Garage	HM will most probably become History now.. Sad!
	() Thanks

27th March 2010, 15:44	#4
aargee Senior - BHPian Join Date: Jan 2010 Location: TSTN Posts: 6,236 Thanked: 9,643 Times	This is a good example to show one has to move with the times to adopt new technology to stay with competition & if not will cease to exist. I sincerely wish HM come up with some good strategy to stay in competition & their exit from automobile industry remains as rumour.
	() Thanks

27th March 2010, 16:09	#5
chax Newbie Join Date: Feb 2010 Location: Ranni , kerala Posts: 6 Thanked: 0 Times	yes indeed the ambassador of yesterday should be revived , a new fresh design something in the likes of the holden efigy concept could bring back the amby to desirable status
	() Thanks

27th March 2010, 16:22	#6
chennai-indian BHPian Join Date: Jun 2009 Location: Chennai Posts: 437 Thanked: 641 Times	I have absolutely no respect for H.M. They thrived in an era of controls which created artificial scarcity and did nothing after liberalization to move forward. We old timers can wax nostalgic (I learned driving in an Ambassador- with the gear lever on the side of the steering - what to call it - a hand shift?) about the good old days but have no respect for a company that essentially threw away the golden opportunity it had to come good.
	(1) Thanks

27th March 2010, 16:33	#7
arun1100 Senior - BHPian Join Date: Jun 2009 Location: Bangalore Posts: 2,087 Thanked: 5,577 Times View My Garage	My friend recently bought a New Ambassador as a Govt. official car.. He had an Innova too and the salesman knew about it. During delivery of the Amby, the salesman told him " Saar, use Innova for long drives as unlike old Ambys new Ambassadors are not reliable and safe for long drives!" This reality! Their quality has gone nuts these days.
	(1) Thanks

27th March 2010, 17:40	#8
samsag12 Senior - BHPian Join Date: Dec 2009 Location: City of Nawaabs Posts: 1,624 Thanked: 242 Times View My Garage	IMHO HM is/was simply a money making firm. They concentrated on increasing their sales volume and never thought of providing customers with latest technological upgrades. Whenever they were forced to do some upgrades they did that simply to survive in the market and not to mention their 90% sales coming from Govt. depts. And now when more alternatives are adopted by the govt.HM is in rumors of closure. No offense meant to anybody this is just my opinion. Last edited by samsag12 : 27th March 2010 at 17:42.
	() Thanks

31st March 2010, 12:04	#9
designersf BHPian Join Date: Aug 2007 Location: Ann Arbor Posts: 603 Thanked: 80 Times	There are quite a number of fans in India for the Amby and why not resurrect it with a modern design like the Mini, Fiat 500 and Beetle?
	() Thanks

31st March 2010, 15:56	#10
HammerHead Senior - BHPian Join Date: Oct 2009 Location: Goan in Pune Posts: 1,247 Thanked: 641 Times View My Garage	HM did not put any efforts to change with the time. They are still where they were 50 years back!! IMO HM and PAL are the worst examples in Auto sector when it comes to managing the brand. Nothing will bring then up from where they are today.
	() Thanks

31st March 2010, 16:01	#11
yogeshnaik BHPian Join Date: Dec 2009 Location: Bangalore Posts: 347 Thanked: 216 Times	HM had a very good Contessa Classis too with Isuzu engine, but short lived. Now they are also marketing Mitsubishi vehicles.
	() Thanks

31st March 2010, 16:18	#12
ampere Team-BHP Support Join Date: Sep 2009 Location: Bangalore Posts: 17,952 Thanked: 12,940 Times View My Garage	Nice one ! Not to rob away V12's credit, but where is sidcarindica ?
	() Thanks