Maruti Suzuki launches VR experience for Arena customers

TusharK · 2nd January 2023, 16:42

Maruti Suzuki has announced the launch of ARENAVerse, a Metaverse platform for its Arena dealer network.

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Just like NEXAverse, ARENAVerse will offer an interactive virtual reality (VR) experience to customers. Customers will be able to interact with sales representatives digitally. The platform will enable users to configure cars at over 700 Maruti Suzuki Arena showrooms. A web version of ARENAVerse is also available on Maruti Suzuki’s official website.

Earlier, Mahindra announced a similar Metaverse platform for its XUV400 electric SUV. It is based on Metadome.ai and offers a virtual showroom with guided and free-roam options, an LED wall with spatial sound interactive avatars along with merchandise and accessory zones. Customers can also create their own avatars and will be able to customize their SUVs using the 3D configurator and experience virtual test drives.

fhdowntheline · 3rd January 2023, 22:30

They had better upgrade their car's interiors before offering the customers such experiences. Because most of their cars sure arent VR worthy. Sit inside a Wagon R and you dont even get rear speakers for the music system. In fact you dont get height adjustable drivers seat in any variant of the Wagon R. I found this whole Maruti Arena thing very underwhelming in Pune, when I was recently looking for my city beater ride. Zero buzz in the dealerships, I-dont-care attitude except for one or two dedicated sales personnel.

2nd January 2023, 16:42	#1
TusharK Senior - BHPian Join Date: Jul 2017 Location: Pune Posts: 7,505 Thanked: 66,499 Times	Maruti Suzuki launches VR experience for Arena customers Maruti Suzuki has announced the launch of ARENAVerse, a Metaverse platform for its Arena dealer network. Just like NEXAverse, ARENAVerse will offer an interactive virtual reality (VR) experience to customers. Customers will be able to interact with sales representatives digitally. The platform will enable users to configure cars at over 700 Maruti Suzuki Arena showrooms. A web version of ARENAVerse is also available on Maruti Suzuki’s official website. Earlier, Mahindra announced a similar Metaverse platform for its XUV400 electric SUV. It is based on Metadome.ai and offers a virtual showroom with guided and free-roam options, an LED wall with spatial sound interactive avatars along with merchandise and accessory zones. Customers can also create their own avatars and will be able to customize their SUVs using the 3D configurator and experience virtual test drives. Last edited by TusharK : 2nd January 2023 at 16:45.
	(4) Thanks

3rd January 2023, 22:30	#2
fhdowntheline Senior - BHPian Join Date: Sep 2019 Location: —- Posts: 2,770 Thanked: 8,653 Times	Re: Maruti Suzuki launches VR experience for Arena customers They had better upgrade their car's interiors before offering the customers such experiences. Because most of their cars sure arent VR worthy. Sit inside a Wagon R and you dont even get rear speakers for the music system. In fact you dont get height adjustable drivers seat in any variant of the Wagon R. I found this whole Maruti Arena thing very underwhelming in Pune, when I was recently looking for my city beater ride. Zero buzz in the dealerships, I-dont-care attitude except for one or two dedicated sales personnel.
	(2) Thanks