[TusharK]

Badge-engineered products make up almost half of Toyota’s sales in India. According to the latest figures, 44% of the cars sold by the brand were rebadged Maruti Suzuki models.



During the 12 months from May 1, 2023, and April 30, 2024, Toyota sold 2,49,737 vehicles. Of these, 1,09,706 units were rebadged Maruti Suzuki models like the Glanza, Urban Cruiser Taisor, Rumion and Urban Cruiser Hyryder.

The Glanza was the most popular rebadged Maruti product. 52,989 units were sold during the 12 months, followed by the Urban Cruiser Hyryder (49,552 units), which is a rebadged version of the Grand Vitara. The Rumion, which is Toyota’s version of the Ertiga, recorded 7,165 units of sales.

Toyota and Maruti entered into a product-sharing agreement in 2019. It enabled both carmakers to share costs and increase volumes with minimal investment. That being said, Toyota-badged cars command a slight premium over their Maruti-badged counterparts.

As part of the partnership with Toyota, Maruti Suzuki offers the Invicto, which is a rebadged version of the Innova Hycross.

Source: Autocar India

Link to Team-BHP News

[CentreOfGravity]

Not surprised. When you have a portfolio where close to 40% of the products are rebadged Maruti cars, 44% sales from Maruti isn't jaw-dropping. The only Toyota product which has impressed me in recent times is the Innova HyCross (Team-BHP COTY 2024). All other true Toyotas are either horribly overpriced (read Fortuner / Hilux) or aren't relevant thanks to high sticker price (read Camry / Land Cruiser / Vellfire).

Attaching a relevant thread about Toyota (Is Toyota India getting complacent?).

[Miel]

Yes, correct! Really no surprise here!

The following is Toyota India's Portfolio. The ones in Red are niche and luxury segment cars which don't bring in much numbers at all. Then then out of the remaining 8 cars, 4 are Maruti Suzukis. So, the 44% figure is really no surprise at all. What sells well in the Suzuki shops were brought over and had Toyota badges slapped on - yes, except for the Hyryder. But, that sells well too!

[slamnos]

Urban Cruiser Hyryder is manufactured by Toyota even for Maruti Suzuki, calling it rebadged Vitara is incorrect.

If Hyryder is excluded, the contribution drops from 44% to 24%

[inner_roadster]

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[anjan_c2007]

For both it has become a golden era. Toyota's piggyback riding on Maruti's laurels is showing results. The public thought that Toyota survives on the Innova based new variants priced upto Rs 20-30 plus L and the Fortuners that sell for about Rs 50 L.

But by rebadging Marutis, the Toyota assembly lines have turned busy bees and their balance sheets have become rosy. Hence, summing up "make hay till the rebadged Marutis shine in TKML showrooms."

[PrideRed]

Originally Posted by anjan_c2007

For both it has become a golden era. Toyota's piggyback riding on Maruti's laurels is showing results. The public thought that Toyota survives on the Innova based new variants priced upto Rs 20-30 plus L and the Fortuners that sell for about Rs 50 L.

But by rebadging Marutis, the Toyota assembly lines have turned busy bees and their balance sheets have become rosy. Hence, summing up "make hay till the rebadged Marutis shine in TKML showrooms."

From what I know Toyota used this approach to meet CAFE norms. Without rebadged cars, Toyota was looking to invest on developing and manufacturing smaller engine cars or even stop production of their larger cars. There was no way Toyota could meet CAFE 2 norms with likes of Innova/Fortuner/Hycross. As for assembly lines, the Grand Vitara/Hyryder is the only car that is manufactured at TKM, has a dedicated new assembly line where as other cars of Toyota have different assembly line/unit which has been busy since decades!

[volkman10]

Originally Posted by slamnos

Urban Cruiser Hyryder is manufactured by Toyota even for Maruti Suzuki, calling it rebadged Vitara is incorrect.

If Hyryder is excluded, the contribution drops from 44% to 24%

Urban Cruiser Hyryder and Grand Vitara is based on Suzuki's design and manufactured by Toyota India.
The vehicle was developed by Suzuki using the Global C platform shared with the SX4 S-Cross and the Vitara.
But yes, it is having a Toyota engineered strong hybrid system as a variant.

[ABHI_1512]

Originally Posted by anjan_c2007

For both it has become a golden era. Toyota's piggyback riding on Maruti's laurels is showing results. The public thought that Toyota survives on the Innova based new variants priced upto Rs 20-30 plus L and the Fortuners that sell for about Rs 50 L.

But by rebadging Marutis, the Toyota assembly lines have turned busy bees and their balance sheets have become rosy. Hence, summing up "make hay till the rebadged Marutis shine in TKML showrooms."

Absolutely agree, as much as purists loathe it, Toyota is making profits by the collaboration and that is the bottomline that matters. Also, Suzuki getting into the premium space by piggybacking on Toyota is another first for them. it's a win win scenario for both the companies and no one is complaining. Toyota is getting customers early into their ecosystem by rebadging the small cars since it was this segment that they failed to crack. Now that they have, they are making this count. I see this partnership growing even further and there might be a scenario when Toyota expertise will show more in the Suzuki cars in the foreseeable future instead of the other way round like the present times.

[slamnos]

Originally Posted by volkman10

Urban Cruiser Hyryder and Grand Vitara is based on Suzuki's design and manufactured by Toyota India.
The vehicle was developed by Suzuki using the Global C platform shared with the SX4 S-Cross and the Vitara.
But yes, it is having a Toyota engineered strong hybrid system as a variant.

That doesn't qualify as "rebadged" product, its a "co-developed" product which rolls out of "Toyota's" production line.

[venukrithish]

Hyryder is not a rebadged version at all. They have a strong hybrid that's made by Toyota. Moreover, the manufacturing is also carried out by Toyota. I'm completely alright with this rebadge exercise if it means Toyota sticks around.

[RD410]

Originally Posted by slamnos

Urban Cruiser Hyryder is manufactured by Toyota even for Maruti Suzuki, calling it rebadged Vitara is incorrect.

If Hyryder is excluded, the contribution drops from 44% to 24%

GV/Hyryder's case is interesting. It is co-developed but in reality the car is 90% Suzuki and 10% Toyota. The modified Global-C platform of 4th gen European Grand Vitara, AllGrip AWD system, K15 engine, suspension, mild hybrid system, interiors, part vendors, suppliers etc. are all straight from Suzuki. Only the strong hybrid powertrain is from Toyota. In short, the car is developed by Maruti Suzuki with little input from Toyota and it's fully produced by Toyota. I've heard that the GV/Hyryder production line at TKM Bidadi is controlled by MSIL, don't know how true it is.

So yes, GV and Hyryder cannot be termed as rebadged. They are two cosmetically different versions of a co-developed car, like Magnite - Kiger or Virtus - Slavia.

[ChristComesSoon]

Originally Posted by PrideRed

From what I know Toyota used this approach to meet CAFE norms. Without rebadged cars, Toyota was looking to invest on developing and manufacturing smaller engine cars or even stop production of their larger cars. There was no way Toyota could meet CAFE 2 norms with likes of Innova/Fortuner/Hycross. As for assembly lines, the Grand Vitara/Hyryder is the only car that is manufactured at TKM, has a dedicated new assembly line where as other cars of Toyota have different assembly line/unit which has been busy since decades!

Yes, this is right. This is what I have heard from some employees from Toyota.

[Carma2017]

Originally Posted by RD410

GV/Hyryder's case is interesting. It is co-developed but in reality the car is 90% Suzuki and 10% Toyota. The modified Global-C platform of 4th gen European Grand Vitara, AllGrip AWD system, K15 engine, suspension, mild hybrid system, interiors, part vendors, suppliers etc. are all straight from Suzuki. Only the strong hybrid powertrain is from Toyota. In short, the car is developed by Maruti Suzuki with little input from Toyota and it's fully produced by Toyota. I've heard that the GV/Hyryder production line at TKM Bidadi is controlled by MSIL, don't know how true it is.

So yes, GV and Hyryder cannot be termed as rebadged. They are two cosmetically different versions of a co-developed car, like Magnite - Kiger or Virtus - Slavia.

Production at TKM Bidadi is 100% controlled by Toyota. Suzuki cannot even ask for more vehicles from TKM beyond its allocation. Hence GV numbers are always subdued. GV and Hyryder are as much rebadged as Baleno and Glanza if we ignore production location and THS.

On a side note, I just observed that Hyryder top variant ex-showroom price is now Rs.26,000 more than corresponding top variant of Grand Vitara. If I am not mistaken, the GV top variant was close to 50000-6000 more expensive at launch than Hyryder which was being compensated by Accessory pack. So, what changed? Toyota became greedier or were there some feature re-adjustments or was it a launch agreement between Suzuki and Toyota to let Hyryder take the limelight for the Strong Hybrids? Any information?

[Beemer1077]

Originally Posted by TusharK

Badge-engineered products make up almost half of Toyota’s sales in India. According to the latest figures, 44% of the cars sold by the brand were rebadged Maruti Suzuki models.

Attachment 2608415

During the 12 months from May 1, 2023, and April 30, 2024, Toyota sold 2,49,737 vehicles. Of these, 1,09,706 units were rebadged Maruti Suzuki models like the Glanza, Urban Cruiser Taisor, Rumion and Urban Cruiser Hyryder.

The Glanza was the most popular rebadged Maruti product. 52,989 units were sold during the 12 months, followed by the Urban Cruiser Hyryder (49,552 units), which is a rebadged version of the Grand Vitara. The Rumion, which is Toyota’s version of the Ertiga, recorded 7,165 units of sales.

Toyota and Maruti entered into a product-sharing agreement in 2019. It enabled both carmakers to share costs and increase volumes with minimal investment. That being said, Toyota-badged cars command a slight premium over their Maruti-badged counterparts.

As part of the partnership with Toyota, Maruti Suzuki offers the Invicto, which is a rebadged version of the Innova Hycross.

Source: Autocar India

Link to Team-BHP News

Honestly, I am extremely disappointed with Toyota. They do not have much of their own, authentic product line-up for Indian customers. The Yaris, Corolla, they were great cars, but discontinuing them was a disappointing decision. Same for Honda, who pulled the plug on Civic, CR-V and Accord, but still they have authentic products like City, Amaze, and now Elevate. Toyota on the other hand, are selling upscaled versions of Maruti Suzuki Baleno, Vitara, Ertiga etc.

Having driven a friend's 2007 Camry recently, which has lasted very long and well maintained, I feel Toyota should relaunch their authentic products again and not treat customers in India as some numbers for sales. But of course, some Indians are naive/gullible to succumb to such advertising - Maruti's sales are high because they prefer to compromise build quality by reducing weight which is a dividend for high fuel economy and lower price, and this ultimately impacts safety, even if the cars have ABS, 6 airbags and much more. None of them become effective if the body shell itself is built to be crushed like a can of Coca-Cola.