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Old 2nd July 2024, 17:49   #1
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Mahindra Marazzo removed from official website

Mahindra has removed the Marazzo from its official website.

Mahindra Marazzo removed from official website-2018mahindramarazzo01.jpg

The Marazzo was launched in India in September 2018. However, sales never took off and the car was a flop.

The MUV was powered by a 1.5-litre, 4-cylinder turbocharged diesel engine that produced 121 BHP and 300 Nm. The engine was mated to a 6 speed Manual transmission.

Other Points:
• Was first launched in September 2018 with 4 variants (M2, M4, M6, M8)
• Priced at ₹9.99 - ₹13.90 Lakhs.
• Scored 4 Stars in GNCAP crash tests.
• A total of 44,783 units of this car have been sold.
• Unconventional looks, lack of Petrol engine and an AT Transmission, poor feature & variants distribution and step-motherly treatment of this car by Mahindra resulted in the poor sales.

Mahindra Marazzo removed from official website-20240702_173701.jpg

Last edited by sharmanova : 2nd July 2024 at 17:57.
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Old 2nd July 2024, 21:17   #2
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Re: Mahindra Marazzo removed from official website

RIP. You were ignored by your own parent dear Marazzo. I wish you rise again with a different name and a new face.
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Old 2nd July 2024, 23:43   #3
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Re: Mahindra Marazzo removed from official website

This had to happen, some day or the other. Every time I read the monthly sales report and came across the Marazzo followed by its single or occasional double digit number, I felt for it. I remember how aggressively they advertised its segment-best cabin cooling where they mentioned the rate of cooling...
...and its low cabin noise levels with the decibel count at idle:

It was also a rare body-on-frame car with a transversely mounted engine + FWD! But alas, within just two years of launch, sales literally plummeted and Mahindra never bothered to update it. I for one think that this is a truly underrated car.

Its tagline was "Smooth as a shark, silent as a shark". But it didn't get a shark fin antenna, which is the biggest irony! Now, its dead meat - dead shark meat to be precise

Last edited by CentreOfGravity : 2nd July 2024 at 23:49.
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Old 3rd July 2024, 00:37   #4
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Re: Mahindra Marazzo removed from official website

Marazzo was one of the few cars which had a short shelf life.

Nowadays Indian customers are spoilt for choice and it is one of the difficult market in the world to operate. Not only auto companies compete against each other, but also each brand under the same umbrella company compete for its survival.

In this fiercest battle of brands, the fittest triumph.
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Old 3rd July 2024, 07:07   #5
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Re: Mahindra Marazzo removed from official website

Quote:
Originally Posted by CentreOfGravity View Post
It was also a rare body-on-frame car with a transversely mounted engine + FWD!
This was it's undoing.

Could have based on the XUV300 platform and went against the Ertiga, or based on the Gen3 BoF platform and go straight against Innova. Instead they developed this!!!

Another diesel MPV gone.
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Old 3rd July 2024, 08:10   #6
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Re: Mahindra Marazzo removed from official website

- No automatic transmission
- No petrol engine

Diesel manual is relevant only if you are specifically targeting commercial segment. Maruti has not bothered with it at all but Ertiga/XL6 sells in 5 digits every month. If I look at inventory of pre-owned Carens on Carwale.com, diesel manual is just 15% of the listings.

Surprising that Tata/Mahindra is unable to crack the MPV segment, despite their background and history as an utility vehicle manufacturer.

Last edited by SmartCat : 3rd July 2024 at 12:35.
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Old 3rd July 2024, 08:19   #7
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Re: Mahindra Marazzo removed from official website

For more than a decade Tata and Mahindra left this segment vacant and no product insight yet. With Ertiga maruti took on the mighty Innova and made it a successful product selling more than 10k units a month. What is stopping the Indian manufacturers to build a low cost people mover?
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Old 3rd July 2024, 10:12   #8
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Re: Mahindra Marazzo removed from official website

Quote:
Originally Posted by SmartCat View Post

Surprising that Tata/Mahindra are unable to crack the MPV segment, despite their background and history as an utility vehicle manufacturer.
Quote:
Originally Posted by Jordygt500 View Post
. What is stopping the Indian manufacturers to build a low cost people mover?
Guess brand image?

What else is holding them back? The dwindling number of Sumo and Xylo taxis on the roads must be making the marketing departments happy I guess. (The Bolero is an outlier as it is now a staple commodity like thing)

TATA consciously has made the 20+ lakh Safari their only 7 seater on sale now, while the ScorpioN and XUV700 are 7 seater SUVs. TATA could have developed good MPVs both on the Alfa platform (Ertiga rival) and Omega paltforms (Innova rival). But guess they really have PTSD over the cab image of the 2000s, early 2010s. Mahindra too, other than the 5+ seaters rumoured for the next gen Bolero do not have any MPVs/MUVs on the anvil.

Looks like the Caren is the only sub 20 lakhs diesel modern MPV on sale in India.
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Old 3rd July 2024, 10:13   #9
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Re: Mahindra Marazzo removed from official website

I dont think it was the lack of petrol and AT which made for its fall. If the whole vehicle was being targeted for commercial segment, its still surprising that they could not find their into that segment though having a much lower price point.
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Old 3rd July 2024, 10:31   #10
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Re: Mahindra Marazzo removed from official website

Quote:
Originally Posted by ampere View Post
If the whole vehicle was being targeted for commercial segment, its still surprising that they could not find their into that segment though having a much lower price point.
Had a talk with a fleet owner about this.

- There is demand from end-customer side (for eg, IT companies) for Innova Crystas.
- Other vehicles will have a tough time generating revenues for cab owners. Even if they do, the rates are lower.
- For the fleet owner, driver salaries will be the same whether it is Marazzo or Crysta or Ertiga.
- High initial cost of Innova Crysta is more than made up by near-zero depreciation over 3 or 5 years.

Last edited by SmartCat : 3rd July 2024 at 12:49.
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Old 3rd July 2024, 10:40   #11
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Re: Mahindra Marazzo removed from official website

I had the opportunity of driving this beast couple of times in past. My observations are

- Refinement is pretty good for a diesel MPV.
- Spacious enough for 6 with two captain seats.
- Ride quality is amazing .
- I am kind of a guy who prefers to be pulled than pushed. So FWD does the trick.
- Was told that fuel efficient is decent.

Overall decent product. I think lack of automatic variant killed it soon.

Last edited by KarthikK : 3rd July 2024 at 10:41.
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Old 3rd July 2024, 11:16   #12
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Re: Mahindra Marazzo removed from official website

Marazzo was built with the taxi segment in mind and later they decided to launch for the personal car market. The lower powered engine and bare bones interiors never appealed to the personal car buyer.

It was a missed opportunity for M&M to take on the Innova. They could have made it more butch, spruced up the interiors and plonked the XUV engine... and it would have found more personal car buyers.
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Old 3rd July 2024, 11:47   #13
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Re: Mahindra Marazzo removed from official website

I don't know. So many people seemed to like it. But none of my friends or family liked it. Nobody would want to be seen in it. My personal opinion was that it was a rather ugly car, one that nobody was willing to put their money on. The looks couldn't be overcome with whatever good it has going for it.

My wife once asked "What is that egg-like car?", pointing at a Marazzo. And her family owns a Xylo.
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Old 3rd July 2024, 12:02   #14
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Re: Mahindra Marazzo removed from official website

Good riddance. I was unfortunate to have traveled in one once for a 6 hour journey; pathetic ride like most other Mahindras and poor, sub par interiors. Was literally a pain in the back.
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Old 3rd July 2024, 12:33   #15
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Re: Mahindra Marazzo removed from official website

It was a car that was good at everything yet excelled only at ride quality, efficiency and NVH. Mine has done only 35k kms and even coming from an 8yr old Ecosport TDCi as a daily drive, I felt Mahindra had lost a huge opportunity!
So much of this vehicles potential was under utilized and now it's too late. The world and Mahindra themselves have moved on.
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