Elantra & Tucson - phased out.

normally_crazy · 29th September 2007, 12:34

HMIL has decided to phase out the Elantra which did single digit sales last month and also plan to replace the Tuscon with the Santa Fe. Apparently the Elantra sold 2 units -

- yes 2 units only last month.

Read about it here

Akshay1234 · 29th September 2007, 12:35

then there will be huge discounts on whatever they have in stock.

Dippy · 29th September 2007, 12:36

Looks like the new Elantra will come sooner than expected. Even the Tuscon didnt sell in great numbers. Hope the new cars come with a better price tag. Hyundai have disappointed with the Getz diesel pricing.

mithun · 29th September 2007, 12:40

Elantra was a nice car but poorly marketed & it carried an Hyundai badge !

GTO · 29th September 2007, 15:25

Okay with the Elantra, but I am darn surprised that the Tucson has not sold well in India. Especially when the CRV is a hot-seller. The Tucson had a nice engine and pretty well-sorted ride / handling characteristics.

Even after all these debacles, Hyundai prices their new diesel Getz at 6.6 lacs OTR Mumbai!

hvkumar · 29th September 2007, 16:17

Sad about the Elantra - it had the potential to grab the mid-segment diesel slot that has been dominated by the Octavia and which is now under invasion by the Fiesta and Magnum Optra. One more victim of bad pricing. And the Diesel Getz could have given the Swift Diesel a run for the money

amit · 29th September 2007, 16:57

I drove the Petrol Elantra in Canada. Hated it!

Quote:

Originally Posted by normally_crazy

Apparently the Elantra sold 2 units last month.

Fiat must be very happy to see this. At least their Palio outsells some car.

Akshay1234 · 29th September 2007, 17:38

Quote:

Originally Posted by amit

I drove the Petrol Elantra in Canada. Hated it!

really? i drove the 1.8 petrol here and it was pretty nice. gave crappy mileage though.

nitrous · 29th September 2007, 18:27

The Tuscon here is(was) a CBU from Korea.
Badly priced for a hyundai.If only they assembled it here....

payam · 29th September 2007, 18:33

2 unit only??

this is a disaster.I havent droven none of them neither elentra nor tuscan but it cant be anything but their poor FE.

anupmathur · 29th September 2007, 18:43

Quote:

Originally Posted by payam

2 unit only??

this is a disaster.I havent droven none of them neither elentra nor tuscan but it cant be anything but their poor FE.

How about poor pricing? That is what killed them.

theMAG · 29th September 2007, 18:52

2 units a month! That smacks of some sales strategy gone haywire at its grassroots.

V-16 · 29th September 2007, 19:43

Quote:

Originally Posted by nitrous

The Tuscon here is(was) a CBU from Korea.
Badly priced for a Hyundai.If only they assembled it here....

Well the Passat is assembled here see what they have done to the pricing.

Hyundai only managed to get their pricing right for three products,
One the Santro
Two the Accent
Three the Sonata (old)

Then they thought they have a name so they can sell anything for any price which started with their so called SUV which bombed. They should have woken up then.
The Accent sold due to its novelty pricing and shape. The price advantage started getting lesser points for the sales graph due to its dated looks later on in the years. The last i know they had a stripped down version with power steering and a/c OTR for 5.5 lakhs. Thats a great value.
The Sonata was a looker and offered VFM. Then it was a whole lot cheaper than the Accord with as many if not more features.
This does not mean one can push anything down the throats of people. GM is the only one which diligently pushes high priced cars to us and fails and yet again does the same thing around. Another one thats going to bite the dust because of the pricing is the Passat.

determinus · 29th September 2007, 23:49

Quote:

Originally Posted by V-16

The Accent sold due to its novelty pricing and shape. The price advantage started getting lesser points for the sales graph due to its dated looks later on in the years. The last i know they had a stripped down version with power steering and a/c OTR for 5.5 lakhs. Thats a great value.

When Hyundai were planning to launch Accent in India, MARG did some market research for them. Hearsay is that Hyundai was planning to launch Accent at 50k lower than Esteem, and priced it above after taking MARG's advice. Apparently people thought that cheaper car is no upgrade. What I am trying to hint at is the margin they were working with all the while.

rangaraj · 30th September 2007, 10:00

A couple of months ago, i mentioned in a post that Hyundai was in bad shape and a good number of folks were up in arms against that statement. They need to figure out that they are not in the same league as Honda/Toyota. the new Sonata should be priced at around the Civic level and the Azera (i drove one recently) which is in a different league as compared to the sonata be priced below the accord. The Tuscon ought to have been priced in the 12-13L OTR bracket and it would have been a run-away success. The Elantra - i guess has the space, but suffers from the hyundai family problem - lacks aspirational value once it crosses the 8L figure.

29th September 2007, 12:34	#1
normally_crazy Senior - BHPian Join Date: Feb 2004 Location: Mumbai Posts: 4,305 Thanked: 544 Times View My Garage	Elantra & Tucson - phased out. HMIL has decided to phase out the Elantra which did single digit sales last month and also plan to replace the Tuscon with the Santa Fe. Apparently the Elantra sold 2 units - - yes 2 units only last month. Read about it here
	() Thanks

29th September 2007, 12:35	#2
Akshay1234 Distinguished - BHPian Join Date: Dec 2006 Location: Mumbai Posts: 10,327 Thanked: 12,920 Times	then there will be huge discounts on whatever they have in stock.
	() Thanks

29th September 2007, 12:36	#3
Dippy Senior - BHPian Join Date: Feb 2004 Location: Mumbai, India Posts: 7,801 Thanked: 4,496 Times	Looks like the new Elantra will come sooner than expected. Even the Tuscon didnt sell in great numbers. Hope the new cars come with a better price tag. Hyundai have disappointed with the Getz diesel pricing.
	() Thanks

29th September 2007, 12:40	#4
mithun BANNED Join Date: Jan 2006 Location: Cochin Posts: 2,195 Thanked: 269 Times	Elantra was a nice car but poorly marketed & it carried an Hyundai badge !
	() Thanks

29th September 2007, 15:25	#5
GTO Team-BHP Support Join Date: Feb 2004 Location: Bombay Posts: 71,879 Thanked: 323,145 Times View My Garage	Okay with the Elantra, but I am darn surprised that the Tucson has not sold well in India. Especially when the CRV is a hot-seller. The Tucson had a nice engine and pretty well-sorted ride / handling characteristics. Even after all these debacles, Hyundai prices their new diesel Getz at 6.6 lacs OTR Mumbai!
	() Thanks

29th September 2007, 16:17	#6
hvkumar Senior - BHPian Join Date: Nov 2006 Location: Mumbai Posts: 7,368 Thanked: 3,467 Times	Sad about the Elantra - it had the potential to grab the mid-segment diesel slot that has been dominated by the Octavia and which is now under invasion by the Fiesta and Magnum Optra. One more victim of bad pricing. And the Diesel Getz could have given the Swift Diesel a run for the money
	() Thanks

29th September 2007, 18:27	#9
nitrous Senior - BHPian Join Date: May 2004 Location: UAE/Lon/Madras Posts: 6,964 Thanked: 333 Times View My Garage	The Tuscon here is(was) a CBU from Korea. Badly priced for a hyundai.If only they assembled it here....
	() Thanks

29th September 2007, 18:33	#10
payam BHPian Join Date: Oct 2006 Location: pune Posts: 924 Thanked: 3 Times View My Garage	2 unit only?? this is a disaster.I havent droven none of them neither elentra nor tuscan but it cant be anything but their poor FE.
	() Thanks

29th September 2007, 18:52	#12
theMAG Distinguished - BHPian Join Date: May 2006 Location: Avon, CT Posts: 7,196 Thanked: 1,823 Times View My Garage	2 units a month! That smacks of some sales strategy gone haywire at its grassroots.
	() Thanks

30th September 2007, 10:00	#15
rangaraj BHPian Join Date: Sep 2005 Location: Bangalore Posts: 570 Thanked: 10 Times	I told you so! A couple of months ago, i mentioned in a post that Hyundai was in bad shape and a good number of folks were up in arms against that statement. They need to figure out that they are not in the same league as Honda/Toyota. the new Sonata should be priced at around the Civic level and the Azera (i drove one recently) which is in a different league as compared to the sonata be priced below the accord. The Tuscon ought to have been priced in the 12-13L OTR bracket and it would have been a run-away success. The Elantra - i guess has the space, but suffers from the hyundai family problem - lacks aspirational value once it crosses the 8L figure.
	() Thanks